Tea in Austria

Date: February 15, 2018
Pages: 19
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: TE50610A09FEN
Leaflet:

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Retail volume sales of tea declined in 2017, with the category set to remain on a downward trajectory over the forecast period. This can be partly attributed to category saturation, with current figures suggesting nine out of 10 households already buy tea at least occasionally. Another factor at play, however, is climate change, with milder winters negatively impacting demand for tea between November and February. As tea consumption in Austria is to a large extent associated with cold weather, s...

Euromonitor International's Tea in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Category Adversely Impacted by Warmer Winter Weather
Demand Boosted by Health and Wellness and Regionality Trends
Green Tea Makes Inroads at the Expense of Black Tea
Competitive Landscape
Teekanne Remains the Clear Category Leader
Several Successful Niche Players Specialise in Health and Wellness Teas
Category Data
  Table 1 Retail Sales of Tea by Category: Volume 2012-2017
  Table 2 Retail Sales of Tea by Category: Value 2012-2017
  Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
  Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
  Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
  Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
  Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
  Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
  Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022
Executive Summary
Hot Drinks Records Weaker Retail Current Value Growth in 2017 Than the Review Period Average
Fresh Ground Coffee Pods Losing Momentum
Coffee Manufacturers Continue To Dominate Hot Drinks Sales
Transparent Sourcing and Ethical Labelling Becoming Increasingly Important
Positive But Modest Growth Expected in Hot Drinks Thanks To Coffee
Market Data
  Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
  Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
  Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
  Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
  Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
  Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
  Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
  Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
  Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
  Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
  Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
  Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
  Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
  Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
  Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
  Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
  Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
  Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Sources
  Summary 1 Research Sources












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