Sports and Energy Drinks in Turkey

May 2014 | 31 pages | ID: SD8221F4DA8EN
Euromonitor International Ltd

Abstracts

In 2013, sports and energy drinks sustained its position as one of the most dynamic categories in the soft drinks market, registering 20% retail current value growth. This was stronger than the 19% CAGR of the review period. Category growth at the end of the review period was driven by new product launches in 2012 and 2013, such as Monster Energy from Monster Energy Turkiye, launched at the end of 2012, and Rockstar from Pepsi-Cola International Tanitim Ltd in 2013.

Euromonitor International's Sports and Energy Drinks in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports and Energy Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2008-2013
  Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2008-2013
  Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2008-2013
  Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2008-2013
  Table 5 NBO Company Shares of Off-trade Sports and Energy Drinks: % Volume 2009-2013
  Table 6 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Volume 2010-2013
  Table 7 NBO Company Shares of Off-trade Sports and Energy Drinks: % Value 2009-2013
  Table 8 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Value 2010-2013
  Table 9 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2013-2018
  Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2013-2018
  Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2013-2018
  Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2013-2018
Executive Summary
Soft Drinks Registers Healthy Value Growth in 2013
Health and Wellness Trend Plays A More Important Role in the Market
Multinational Companies Lead the Way
Homeshopping Remains the Leading Distribution Channel Despite Loss of Share
Soft Drinks Set To Register Positive Value Growth Over the Forecast Period
Key Trends and Developments
Economic Conditions Positively Affect the Soft Drinks Market
Modern Grocery Retailers Gaining Distribution Share From Homeshopping Channel
Health and Wellness Products Welcomed by Consumers
Market Data
  Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
  Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
  Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
  Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
  Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
  Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
  Table 23 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
  Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
  Table 25 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
  Table 26 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
  Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
  Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
  Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
  Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
  Table 31 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2008-2013
  Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2008-2013
  Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
  Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
  Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
  Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
  Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
  Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Appendix
Fountain Sales in Turkey
Market Data
  Table 42 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  Table 44 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  Table 46 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
  Table 48 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Definitions
Sources
Summary 1 Research Sources