Sports and Energy Drinks in Romania

July 2013 | 39 pages | ID: S520F8FD52CEN
Euromonitor International Ltd

Abstracts

The stagnation of volume sales in 2012 was the result of changes in lifestyle in Bucharest and other large cities, which enjoyed higher incomes and compensated the loss of purchasing power across the country and the diminished frequency of on-trade outlets, which represented an excellent channel for distribution of energy drinks and led to a reduction of seasonality. The reduced seasonality was also the consequence of consumption occasions, with a focus on the refreshing and energising effects...

Euromonitor International's Sports and Energy Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports and Energy Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2007-2012
  Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2007-2012
  Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2007-2012
  Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2007-2012
  Table 5 Company Shares of Sports and Energy Drinks by Off-trade Volume 2008-2012
  Table 6 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2009-2012
  Table 7 Company Shares of Sports and Energy Drinks by Off-trade Value 2008-2012
  Table 8 Brand Shares of Sports and Energy Drinks by Off-trade Value 2009-2012
  Table 9 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2012-2017
  Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2012-2017
  Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2012-2017
  Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2012-2017
European Drinks SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 1 European Drinks SA: Key Facts
Summary 2 European Drinks SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 European Drinks SA: Competitive Position 2012
Executive Summary
Sales of Soft Drinks Declined in 2012
Performance Impacted by Diminished Disposable Incomes
Coca-Cola was the Indisputable Leader in 2012
Small Grocery Retailers Dominated Distribution in 2012
Forecast Growth Will Be Below Potential
Key Trends and Developments
Low Purchasing Power Affected Sales
Modern Retailers Expanded Activity
Sales in Rural Areas Show Good Growth Potential
Romanians Are Increasingly Interested in Healthy Soft Drinks
Market Data
  Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  Table 23 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  Table 29 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  Table 30 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  Table 31 Penetration of Private Label (as sold) by Category by Volume 2007-2012
  Table 32 Penetration of Private Label by Category by Value 2007-2012
  Table 33 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Romania
  Table 42 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  Table 44 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  Table 46 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
  Table 48 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Sources
Summary 4 Research Sources