Sports and Energy Drinks in Hungary

May 2014 | 30 pages | ID: S85AAC14197EN
Euromonitor International Ltd

Abstracts

The decline which began in 2012 continued and energy drinks manufacturers tried to reignite the category with product innovation: new flavours, sugar free variants and less caffeine to avoid the extra chip tax. More natural product ingredients and extracts were used to try and improve the category’s image and rid it of negative associations of being an unhealthy drink.

Euromonitor International's Sports and Energy Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports and Energy Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2008-2013
  Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2008-2013
  Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2008-2013
  Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2008-2013
  Table 5 NBO Company Shares of Off-trade Sports and Energy Drinks: % Volume 2009-2013
  Table 6 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Volume 2010-2013
  Table 7 NBO Company Shares of Off-trade Sports and Energy Drinks: % Value 2009-2013
  Table 8 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Value 2010-2013
  Table 9 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2013-2018
  Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2013-2018
  Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2013-2018
  Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2013-2018
Hell Energy Magyarország Kft in Soft Drinks (hungary)
Strategic Direction
Key Facts
Summary 1 Hell Energy Magyarország Kft: Key Facts
Summary 2 Hell Energy Magyarország Kft: Operational Indicators
Company Background
Production
Summary 3 Hell Energy Magyarország Kft: Production Statistics 2013
Competitive Positioning
Summary 4 Hell Energy Magyarország Kft: Competitive Position 2013
Executive Summary
Soft Drinks Continues To Feel Effects of Recession
Soft Drinks Suffers From Extra Tax
International Players Dominate Soft Drinks
Hypermarkets and Discounters Are Leading Distribution Channels
Outlook Is Promising As Innovation and On-trade Sales Drive Growth
Key Trends and Developments
Self-regulation and Government Bans Are To Change Customer Preferences
Mineral Water Expands Into Other Areas
Private Label Not Only Cheaper, But Now Offer High Quality As Well
Market Data
  Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
  Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
  Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
  Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
  Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
  Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
  Table 23 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
  Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
  Table 25 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
  Table 26 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
  Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
  Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
  Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
  Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
  Table 31 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2008-2013
  Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2008-2013
  Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
  Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
  Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
  Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
  Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
  Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Appendix
Fountain Sales in Hungary
Market Data
  Table 42 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  Table 44 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  Table 46 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
  Table 48 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Definitions
Sources
Summary 5 Research Sources