Spirits in Vietnam

June 2023 | 32 pages | ID: SA1CAFC19E5EN
Euromonitor International Ltd

Abstracts

Spirits recorded buoyant volume growth in both the off-trade and on-trade channels in Vietnam in 2022, in keeping with the positive recovery of the domestic economy. With a stronger sense of optimism, local consumers were more willing to spend money on non-essential products, including spirits. The Vietnamese government also lifted all social distancing restrictions, which meant that consumers could gather for drinks at restaurants, bars and clubs, which boosted spirits consumption in on-trade c...

Euromonitor International's Spirits in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

SPIRITS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Spirits record buoyant growth in both off-trade and on-trade channels
Key players focus on pushing sales during special events
Soju continues to benefit from influence of Korean culture
PROSPECTS AND OPPORTUNITIES
Positive outlook for spirits
Local white spirit will see stronger competition from soju
Competitive landscape likely to remain fragmented due to a lack of marketing opportunities
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2022
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2017-2022
Table 2 Sales of Spirits by Category: Total Value 2017-2022
Table 3 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 4 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 10 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 12 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 13 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 15 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 16 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 17 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 18 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 19 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN VIETNAM
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 Key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What’s next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2016-2022
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 3 Research Sources