Spirits - Venezuela

Date: December 22, 2011
Pages: 46
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: SA7F6468B33EN
Leaflet:

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Despite the fact that 2011 can be considered a turning point when the country’s macroeconomic variables stopped experiencing negative growth and stabilised, Venezuelan consumers continued to downtrade not only between different categories of spirits but also within the same category. In this context, drinkers of standard and premium whiskies are switching to rum and vodka and even consumers of economy whiskies are migrating towards domestic whiskies. Venezuelans are not particularly loyal to...

Euromonitor International's Spirits in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
SPIRITS IN VENEZUELA

Euromonitor International
December 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
  Summary 1 Benchmark Brands 2011
Category Data
  Table 1 Sales of Spirits by Category: Total Volume 2006-2011
  Table 2 Sales of Spirits by Category: Total Value 2006-2011
  Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
  Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
  Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
  Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
  Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
  Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
  Table 9 Sales of Gin by Price Platform 2006-2011
  Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
  Table 11 Sales of Vodka by Price Platform 2006-2011
  Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
  Table 13 Spirits Production, Imports and Exports: Total Volume 2005-2010
  Table 14 Spirits Imports by Country of Origin: Total Volume 2005-2010
  Table 15 Spirits Imports by Country of Origin: Total Value 2005-2010
  Table 16 Spirits Exports by Country of Destination: Total Volume 2005-2010
  Table 17 Spirits Exports by Country of Destination: Total Value 2005-2010
  Table 18 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
  Table 19 Gin Production, Imports and Exports: Total Volume 2005-2010
  Table 20 Liqueurs Production, Imports and Exports: Total Volume 2005-2010
  Table 21 Rum Production, Imports and Exports: Total Volume 2005-2010
  Table 22 Tequila Production, Imports and Exports: Total Volume 2005-2010
  Table 23 Vodka Production, Imports and Exports: Total Volume 2005-2010
  Table 24 Whiskies Production, Imports and Exports: Total Volume 2005-2010
  Table 25 Other Spirits Production, Imports and Exports: Total Volume 2005-2010
  Table 26 Company Shares of Spirits by National Brand Owner 2007-2011
  Table 27 Company Shares of Spirits by Global Brand Owner 2007-2011
  Table 28 Brand Shares of Spirits 2008-2011
  Table 29 Forecast Sales of Spirits by Category: Total Volume 2011-2016
  Table 30 Forecast Sales of Spirits by Category: Total Value 2011-2016
  Table 31 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
  Table 32 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Ron Santa Teresa Ca in Alcoholic Drinks (venezuela)
Strategic Direction
Key Facts
  Summary 2 Ron Santa Teresa CA: Key Facts
Company Background
Production
  Summary 3 Ron Santa Teresa CA: Production Statistics 2011
Competitive Positioning
  Summary 4 Ron Santa Teresa CA: Competitive Position 2011
Tamayo & Cía SA in Alcoholic Drinks (venezuela)
Strategic Direction
Key Facts
  Summary 5 Tamayo & Cía SA: Key Facts
Company Background
Production
Competitive Positioning
  Summary 6 Tamayo & Cía SA: Competitive Position 2011
Executive Summary
Weak Purchasing Power Continues Affecting Alcoholic Drinks in 2011
Domestic Spirits Strengthen Presence As A Result of the Economic Downturn
Empresas Polar Maintains Its Competitive Position Due To the Performance of Pilsen-type Beer
On-trade Sales Affected by the Prohibition of Smoking in Public Places
Slow Recovery of Alcoholic Drinks Industry Is Projected Over Forecast Period
Key Trends and Developments
Domestic Spirits Strengthen As A Result of Falling Consumer Purchasing Power
New Legislation Prohibiting Smoking in Public Threatens Performance of Spirits in On-trade
Unit Prices Rebound Following Devaluation of Local Currency
Key New Product Launches
  Summary 7 Key New Product Developments 2010-2011
Specialist Retailer
  Summary 8 Leading Specialist Retailers 2011
Market Mergers and Acquisitions Activity
Market Background
Legislation
Taxation and Duty Levies
  Table 33 Taxation and Duty Levies on Alcoholic Drinks 2011
  Table 34 Typical Wholesaler and Retailer Mark-Ups by Sector 2011
  Table 35 Selling Margin of a Typical Beer Brand 2011
  Table 36 Selling Margin of a Typical Wine Brand 2011
  Table 37 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Market Indicators
  Table 38 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
  Table 39 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
  Table 40 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
  Table 41 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
  Table 42 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
  Table 43 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
  Table 44 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
  Table 45 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
  Table 46 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
  Table 47 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
  Table 48 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
  Table 49 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
  Table 50 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
  Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
  Table 52 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
  Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
  Summary 9 Research Sources
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