Spirits in Turkey

June 2023 | 32 pages | ID: SCF14F0B504EN
Euromonitor International Ltd

Abstracts

2022 saw off-trade volume sales of spirits decline and this was entirely due to falling demand in the key category of aniseed-flavoured spirits, where sales are dominated by the local spirit raki. Due to its high alcohol content, raki is the type of alcoholic drink that has been most impacted by recent increases in OTV excise tax. Additionally, the steep devaluation of the Turkish Lira over the course of 2022 translated into higher costs for local spirits producers as they faced steep increases...

Euromonitor International's Spirits in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

SPIRITS IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Off-trade sales of spirits decline as demand for aniseed-flavoured spirit raki falls
Irish whiskey the most dynamic spirits category in 2022
Double-digit on-trade volume growth a sign of strong recovery in the hospitality sector
PROSPECTS AND OPPORTUNITIES
Off-trade volume sales to increase as demand shifts towards premium products
Beer expected to remain the major rival to spirits
Supermarkets set to increase in importance in the retail distribution of spirits
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2022
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2017-2022
Table 2 Sales of Spirits by Category: Total Value 2017-2022
Table 3 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 4 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 10 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 12 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 13 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 15 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 16 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 17 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 18 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 19 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN TURKEY
EXECUTIVE SUMMARY
Double-digit total volume growth for alcoholic drinks in 2022
Extraordinarily high growth registered in average unit prices across the board
Boom in new product development as players seek to grab the attention of consumers
Position of supermarkets improves as consumers seek value and convenience
Dynamic on-trade volume growth due to reopening of local hospitality industry
Less oppressive economic conditions set to spur growth in demand
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 3 Research Sources