Spirits in Romania

Date: June 8, 2017
Pages: 45
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S1CAD3B8AEBEN
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The good performance of spirits in 2016 was the result of the reduction of excise tax starting in September 2015 and the lowering of VAT from 24% to 20%. The decrease of average unit prices was linked to the significant improvement of the economy, which helped to improve available incomes and stimulated consumption. Although heavy drinkers continue to rely on home-made fruit distilled spirits, purchased directly from production sites or from open markets, there was a visible return to bottled sp...

Euromonitor International's Spirits in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
  Summary 1 Benchmark Brands 2016
Category Data
  Table 1 Sales of Spirits by Category: Total Volume 2011-2016
  Table 2 Sales of Spirits by Category: Total Value 2011-2016
  Table 3 Sales of Spirits by Category: % Total Volume Growth 2011-2016
  Table 4 Sales of Spirits by Category: % Total Value Growth 2011-2016
  Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
  Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
  Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
  Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
  Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2011-2016
  Table 10 Sales of White Rum by Price Platform: % Total Volume 2011-2016
  Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2011-2016
  Table 12 Sales of English Gin by Price Platform: % Total Volume 2011-2016
  Table 13 Sales of Vodka by Price Platform: % Total Volume 2011-2016
  Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2011-2016
  Table 15 GBO Company Shares of Spirits: % Total Volume 2012-2016
  Table 16 NBO Company Shares of Spirits: % Total Volume 2012-2016
  Table 17 LBN Brand Shares of Spirits: % Total Volume 2013-2016
  Table 18 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
  Table 19 Production, Imports and Exports of Rum: Total Volume 2010-2015
  Table 20 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2010-2015
  Table 21 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
  Table 22 Production, Imports and Exports of Gin: Total Volume 2010-2015
  Table 23 Production, Imports and Exports of Vodka: Total Volume 2010-2015
  Table 24 Forecast Sales of Spirits by Category: Total Volume 2016-2021
  Table 25 Forecast Sales of Spirits by Category: Total Value 2016-2021
  Table 26 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
  Table 27 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021
Alexandrion Group Romania SRL in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
  Summary 2 Alexandrion Group Romania SRL: Key Facts
  Summary 3 Alexandrion Group Romania SRL: Operational Indicators
Competitive Positioning
  Summary 4 Alexandrion Group Romania SRL: Competitive Position 2016
Murfatlar Romania SA in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
  Summary 5 Murfatlar Romania SA: Key Facts
  Summary 6 Murfatlar Romania SA: Operational Indicators
Competitive Positioning
  Summary 7 Murfatlar Romania SA: Competitive Position 2015
Prodal '94 SRL in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
  Summary 8 Prodal '94 SRL: Key Facts
  Summary 9 Prodal '94 SRL: Operational Indicators
Competitive Positioning
  Summary 10 Prodal '94 SRL: Competitive Position 2016
Executive Summary
Growth Flattens in 2016 After Turbulent Review Period
Romanian-hungarian Start-up Brewery Challenges Heineken
Multinational Cider Brands Have Strong Presence But Not Yet Challenging Beer
Hypermarkets Expected To Expand and Stabilise
Growth Expected As Homemade Production Declines
Key Trends and Developments
Romanian Economy Growing Strongly
Domestic Economy Beer Outperforms Imported Private Label Alternatives
Grey Market and Homemade Consumption Remain Strong Within Wine
Shift Towards Ethno Consumerism
  Summary 11 Key New Product Developments 2016
Market Background
Legislation
  Table 28 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
  Table 29 Taxation and Duty Levies on Alcoholic Drinks 2016
  Table 30 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
  Table 31 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
  Table 32 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
  Table 33 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
  Table 34 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
  Table 35 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
  Table 36 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
  Table 37 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
  Table 38 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
  Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
  Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
  Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
  Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
  Table 43 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
  Table 44 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
  Table 45 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
  Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
  Summary 12 Research Sources












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Romania Beverage Forecasts October 2014 US$ 788.00 Oct, 2014 · 12 pages

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