Spirits - Portugal

Date: December 22, 2010
Pages: 41
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S90B3821B61EN
Leaflet:

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Spirits in 2010 continued to experience contrasting fortunes with different consumer trends impacting demand. On the one hand, whisky sales continued to experience a fall as this is a drink for older consumers while more popular fashionable white spirits were not affected by the financial crisis, thus experiencing innovation and enjoying greater exposure. Indeed vodka continued to be the favourite drink of the younger generation, people who still go out quite regularly.

Euromonitor International's Spirits in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Spirits in Portugal
Euromonitor International
December 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Portuguese Consumers Spend Less on Alcoholic Drinks
National Is Good
Unicer in the Lead
Hypermarkets and Supermarkets the Great Winners
Modest Future Ahead
Key Trends and Developments
Buy Portuguese
Price, An Increasingly Important Factor
Key New Product Launches
  Summary 1 Key New Product Developments 2009-2010
Specialist Retailers
Market Mergers and Acquisitions Activity
Market Background
Legislation
Taxation and Duty Levies
  Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
  Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sector 2010
  Table 3 Selling Margin of a Typical Beer Brand 2010
  Table 4 Selling Margin of a Typical Wine Brand 2010
  Table 5 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Market Indicators
  Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
  Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
  Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
  Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
  Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
  Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
  Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
  Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
  Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
  Table 15 Sales of Alcoholic Drinks by Region: Total Volume 2005-2010
  Table 16 Sales of Alcoholic Drinks by Region: Total Value 2005-2010
  Table 17 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2005-2010
  Table 18 Sales of Alcoholic Drinks by Region: % Total Value Growth 2005-2010
  Table 19 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
  Table 20 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
  Table 21 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
  Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
  Summary 2 Research Sources
Adega Cooperativa Da Borba
Strategic Direction
Key Facts
  Summary 3 Adega Cooperativa de Borba, C.R.L.: Key Facts
Company Background
Competitive Positioning
  Summary 4 Adega Cooperativa de Borba, C.R.L.: Competitive Position 2010
Cooperativa Agrícola Reguengos De Monsaraz
Strategic Direction
Key Facts
  Summary 5 Cooperativa Agrícola Reguengos de Monsaraz: Key Facts
Company Background
Competitive Positioning
  Summary 6 Cooperativa Agrícola Reguengos de Monsaraz: Competitive Position 2010
Primedrinks - Comercialização De Bebidas Alcoolicas E Produtos Alimentares, SA
Strategic Direction
Key Facts
  Summary 7 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Key Facts
Company Background
Competitive Positioning
  Summary 8 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Competitive Position 2010
Sociedade Central De Cervejas SA (scc)
Strategic Direction
Key Facts
  Summary 9 SCC - Sociedade Central de Cervejas e Bebidas, S.A.: Key Facts
  Summary 10 SCC - Sociedade Central de Cervejas e Bebidas, S.A.: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 11 SCC - Sociedade Central de Cervejas e Bebidas, S.A.: Competitive Position 2010
Sogrape - Vinhos De Portugal SA
Strategic Direction
Key Facts
  Summary 12 Sogrape - Vinhos de Portugal SA: Key Facts
  Summary 13 Sogrape - Vinhos de Portugal SA: Operational Indicators
Company Background
Competitive Positioning
  Summary 14 Sogrape - Vinhos de Portugal SA: Competitive Position 2010
Unicer - Bebidas De Portugal, SA
Strategic Direction
Key Facts
  Summary 15 Unicer - Bebidas de Portugal, SA: Key Facts
  Summary 16 Unicer - Bebidas de Portugal, SA: Operational Indicators
Company Background
Competitive Positioning
  Summary 17 Unicer - Bebidas de Portugal, SA: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
  Summary 18 Benchmark Brands 2010
  Table 26 Sales of Spirits by Category: Total Volume 2005-2010
  Table 27 Sales of Spirits by Category: Total Value 2005-2010
  Table 28 Sales of Spirits by Category: % Total Volume Growth 2005-2010
  Table 29 Sales of Spirits by Category: % Total Value Growth 2005-2010
  Table 30 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
  Table 31 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
  Table 32 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
  Table 33 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
  Table 34 Sales of Gin by Price Platform 2005-2010
  Table 35 Sales of Other Blended Scotch Whisky by Price Platform 2005-2010
  Table 36 Sales of Vodka by Price Platform 2005-2010
  Table 37 Sales of Flavoured vs Non-flavoured Vodka 2005-2010
  Table 38 Spirits Production, Imports and Exports: Total Volume 2004-2009
  Table 39 Spirits Exports by Country of Destination: Total Volume 2004-2009
  Table 40 Spirits Exports by Country of Destination: Total Value 2004-2009
  Table 41 Spirits Imports by Country of Origin: Total Volume 2004-2009
  Table 42 Spirits Imports by Country of Origin: Total Value 2004-2009
  Table 43 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
  Table 44 Gin Production, Imports and Exports: Total Volume 2004-2009
  Table 45 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
  Table 46 Rum Production, Imports and Exports: Total Volume 2004-2009
  Table 47 Tequila Production, Imports and Exports: Total Volume 2004-2009
  Table 48 Vodka Production, Imports and Exports: Total Volume 2004-2009
  Table 49 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
  Table 50 Company Shares of Spirits by National Brand Owner 2006-2010
  Table 51 Company Shares of Spirits by Global Brand Owner 2006-2010
  Table 52 Brand Shares of Spirits 2007-2010
  Table 53 Forecast Sales of Spirits by Category: Total Volume 2010-2015
  Table 54 Forecast Sales of Spirits by Category: Total Value 2010-2015
  Table 55 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
  Table 56 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015
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