Spirits in Nigeria

June 2024 | 32 pages | ID: SE95B73F16FEN
Euromonitor International Ltd

Abstracts

Spirits was the only category in alcoholic drinks in Nigeria in 2023 to post positive volume growth although most categories recorded volume declines. With negative economic conditions, characterised by high inflation and low spending power, consumers sought out the most affordable drinks, which could be found in spirits. Strong local production of gin, schnapps, liqueurs, and dark rum has kept unit price increases to moderate levels compared to other categories. The use of various spirits for m...

Euromonitor International's Spirits in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Spirits in Nigeria
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

SPIRITS IN NIGERIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Trend towards cheaper alcoholic drinks boosts volume sales
Gin and schnapps are the best performing spirits
Steep price increases prompt sharp decline in volume sales of premium spirits
PROSPECTS AND OPPORTUNITIES
Spirits to grow well, boosted by growing preference among young consumers
New regulations on pack sizes will impact the largest spirit categories
Premium brands to resume fast growth
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2023
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2018-2023
Table 2 Sales of Spirits by Category: Total Value 2018-2023
Table 3 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 4 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
Table 10 Sales of White Rum by Price Platform: % Total Volume 2018-2023
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
Table 12 Sales of English Gin by Price Platform: % Total Volume 2018-2023
Table 13 Sales of Vodka by Price Platform: % Total Volume 2018-2023
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
Table 15 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 16 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 17 LBN Brand Shares of Spirits: % Total Volume 2020-2023
Table 18 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 19 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN NIGERIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 26 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 33 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 34 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 35 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources