Spirits - Latvia
Share of illicit alcohol in Latvia over 2010-2011 accounted for approximately 40% of the market, which represented the main reason for spirits’ negative performance. Several excise tax increases and insufficient controls to combat the illicit alcohol market created attractive profit opportunities for smugglers. In terms of the economic crisis, the purchasing power of consumers suffered considerably and people started to seek cheaper alternatives – for example spirits smuggled from neighbouring...
Euromonitor International's Spirits in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Spirits in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
SPIRITS IN LATVIA
Euromonitor International
December 2011
LIST OF CONTENTS AND TABLES
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 10 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 11 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 12 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 13 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 14 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 15 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 16 Tequila Production, Imports and Exports: Total Volume 2005-2010
Table 17 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 18 Company Shares of Spirits by National Brand Owner 2007-2011
Table 19 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 20 Brand Shares of Spirits 2008-2011
Table 21 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 22 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 23 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 24 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Latvijas Balzams As in Alcoholic Drinks (latvia)
Strategic Direction
Key Facts
Summary 1 Latvijas Balzams AS: Key Facts
Summary 2 Latvijas Balzams AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Latvijas Balzams AS: Competitive Position 2011
Liviko Sia in Alcoholic Drinks (latvia)
Strategic Direction
Key Facts
Summary 4 Liviko SIA: Key Facts
Summary 5 Liviko SIA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Liviko SIA: Competitive Position 2011
Executive Summary
Market Stabilisation at Beginning of Post-crisis Period
Brand-loyalty Suffers As Consumers Seek Discounts
Majority of Once Local Players Now Part of International Groups
Supermarkets Remain Key Retail Channel
Limited Recovery Anticipated Over Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 25 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 26 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 27 Selling Margin of a Typical Beer Brand 2011 - Cesu Premium
Table 28 Selling Margin of a Typical Wine Brand 2011 - JP Chenet
Table 29 Selling Margin of a Typical Spirits Brand 2011 - 3 Graudu
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Key New Product Launches
Summary 7 Key New Product Developments 2010-2011
Market Indicators
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 38 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 39 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 40 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 41 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
State Revenue Service
Sources
Summary 8 Research Sources
Euromonitor International
December 2011
LIST OF CONTENTS AND TABLES
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 10 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 11 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 12 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 13 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 14 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 15 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 16 Tequila Production, Imports and Exports: Total Volume 2005-2010
Table 17 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 18 Company Shares of Spirits by National Brand Owner 2007-2011
Table 19 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 20 Brand Shares of Spirits 2008-2011
Table 21 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 22 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 23 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 24 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Latvijas Balzams As in Alcoholic Drinks (latvia)
Strategic Direction
Key Facts
Summary 1 Latvijas Balzams AS: Key Facts
Summary 2 Latvijas Balzams AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Latvijas Balzams AS: Competitive Position 2011
Liviko Sia in Alcoholic Drinks (latvia)
Strategic Direction
Key Facts
Summary 4 Liviko SIA: Key Facts
Summary 5 Liviko SIA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Liviko SIA: Competitive Position 2011
Executive Summary
Market Stabilisation at Beginning of Post-crisis Period
Brand-loyalty Suffers As Consumers Seek Discounts
Majority of Once Local Players Now Part of International Groups
Supermarkets Remain Key Retail Channel
Limited Recovery Anticipated Over Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 25 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 26 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 27 Selling Margin of a Typical Beer Brand 2011 - Cesu Premium
Table 28 Selling Margin of a Typical Wine Brand 2011 - JP Chenet
Table 29 Selling Margin of a Typical Spirits Brand 2011 - 3 Graudu
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Key New Product Launches
Summary 7 Key New Product Developments 2010-2011
Market Indicators
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 38 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 39 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 40 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 41 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
State Revenue Service
Sources
Summary 8 Research Sources