Spirits in Italy

June 2024 | 35 pages | ID: SB5200A8C8DEN
Euromonitor International Ltd

Abstracts

Spirits saw volume sales decline in Italy in 2023. Strong price rises and pressure on purchasing power had dire effects on demand for spirits through both on-trade and off-trade channels during the year. Indeed, consumers became more and more conservative in their spending. However, many consumers chose to drink less rather than trade down within spirits by moving from the premium or super premium categories down towards standard or economy brands. This drove down volume sales, but helped to sup...

Euromonitor International's Spirits in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Spirits in Italy
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

SPIRITS IN ITALY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Demand for spirits declines amid strong price rises
Niche offering broadens with super premium spirits
Amid big brands entering the category, non-alcoholic spirits keep developing
PROSPECTS AND OPPORTUNITIES
Slight volume growth for spirits
Premiumisation pushes demand for niche products
Mocktail and mindful drinking to drive growth for non-alcoholic spirits
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2023
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2018-2023
Table 2 Sales of Spirits by Category: Total Value 2018-2023
Table 3 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 4 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
Table 10 Sales of White Rum by Price Platform: % Total Volume 2018-2023
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
Table 12 Sales of English Gin by Price Platform: % Total Volume 2018-2023
Table 13 Sales of Vodka by Price Platform: % Total Volume 2018-2023
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
Table 15 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 16 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 17 LBN Brand Shares of Spirits: % Total Volume 2020-2023
Table 18 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 19 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN ITALY
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 2 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 33 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 4 Research Sources