Spirits in Hungary

Date: June 1, 2017
Pages: 48
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S95FFFB8B45EN
Leaflet:

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Sales of spirits continued to suffer from the steep increases in unit prices at the beginning of 2015, due to the introduction of a strength-based health tax. Whilst there were no new taxes introduced in 2016, manufacturers of spirits continued to be negatively affected, as they were forced to increase prices, which caused a loss of sales, whilst their profit margins also decreased. Only a few categories were not affected: the local spirit, fruit distilled pálinka, and herb-based spirits remaine...

Euromonitor International's Spirits in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
  Summary 1 Benchmark Brands 2016
Category Data
  Table 1 Sales of Spirits by Category: Total Volume 2011-2016
  Table 2 Sales of Spirits by Category: Total Value 2011-2016
  Table 3 Sales of Spirits by Category: % Total Volume Growth 2011-2016
  Table 4 Sales of Spirits by Category: % Total Value Growth 2011-2016
  Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
  Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
  Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
  Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
  Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2011-2016
  Table 10 Sales of White Rum by Price Platform: % Total Volume 2011-2016
  Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2011-2016
  Table 12 Sales of English Gin by Price Platform: % Total Volume 2011-2016
  Table 13 Sales of Vodka by Price Platform: % Total Volume 2011-2016
  Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2011-2016
  Table 15 GBO Company Shares of Spirits: % Total Volume 2012-2016
  Table 16 NBO Company Shares of Spirits: % Total Volume 2012-2016
  Table 17 LBN Brand Shares of Spirits: % Total Volume 2013-2016
  Table 18 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
  Table 19 Production, Imports and Exports of Rum: Total Volume 2010-2015
  Table 20 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2010-2015
  Table 21 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
  Table 22 Production, Imports and Exports of Gin: Total Volume 2010-2015
  Table 23 Production, Imports and Exports of Vodka: Total Volume 2010-2015
  Table 24 Forecast Sales of Spirits by Category: Total Volume 2016-2021
  Table 25 Forecast Sales of Spirits by Category: Total Value 2016-2021
  Table 26 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
  Table 27 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021
Roust Hungary Kft in Alcoholic Drinks (hungary)
Strategic Direction
Key Facts
  Summary 2 Roust Hungary Kft: Key Facts
  Summary 3 Roust Hungary Kft: Operational Indicators
Competitive Positioning
  Summary 4 Roust Hungary Kft: Competitive Position 2016
Executive Summary
the Improving Economy and Rising Disposable Incomes Support Growth
the Environment Is Stabilising, But High Taxes and Prices Continue To Hinder Growth
Competing Through Discounts
On-trade Channel Suffers As Price-sensitive Consumers Turn To the Off-trade Channel
Growing Purchasing Power Will Help To Ensure the Expansion of Demand and Sales
Key Trends and Developments
Private Label - Low Position in Alcoholic Drinks in Hungary, But Starting To Grow
the Economy Improves But Consumers Are Still Price-sensitive - Discounting Affects Both On-trade and Off-trade Channels
Mergers and Acquisitions: Dreher Is Sold
Key New Product Launches
  Summary 5 Key New Product Developments 2016
Market Background
Legislation
  Table 28 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
  Table 29 Taxation and Duty Levies on Alcoholic Drinks 2016
  Table 30 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
  Table 31 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
  Table 32 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
  Table 33 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
  Table 34 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
  Table 35 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
  Table 36 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
  Table 37 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
  Table 38 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
  Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
  Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
  Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
  Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
  Table 43 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
  Table 44 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
  Table 45 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
  Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
  Summary 6 Research Sources












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