Spirits - Hong Kong, China

Date: December 22, 2011
Pages: 38
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S22D7F881DFEN
Leaflet:

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In 2011, spirits registered a healthy 4% volume growth to exceed five million litres in sales. With rising affluence and increasing availability of such products, it was no wonder that consumers have taken to them so rapidly. Products such as other blended Scotch whisky and vodka were popular choices, accounting for volume sales of two million and one million litres respectively. Sales were further boosted by the status symbol appeal of such products. Spirits saw higher volume sales in on-trade...

Euromonitor International's Spirits in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
SPIRITS IN HONG KONG, CHINA

Euromonitor International
December 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
  Summary 1 Benchmark Brands 2011
Category Data
  Table 1 Sales of Spirits by Category: Total Volume 2006-2011
  Table 2 Sales of Spirits by Category: Total Value 2006-2011
  Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
  Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
  Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
  Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
  Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
  Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
  Table 9 Sales of Gin by Price Platform 2006-2011
  Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
  Table 11 Sales of Vodka by Price Platform 2006-2011
  Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
  Table 13 Spirits Production, Imports and Exports: Total Volume 2005-2010
  Table 14 Spirits Imports by Country of Origin: Total Volume 2005-2010
  Table 15 Spirits Imports by Country of Origin: Total Value 2005-2010
  Table 16 Spirits Exports by Country of Destination: Total Volume 2005-2010
  Table 17 Spirits Exports by Country of Destination: Total Value 2005-2010
  Table 18 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
  Table 19 Gin Production, Imports and Exports: Total Volume 2005-2010
  Table 20 Rum Production, Imports and Exports: Total Volume 2005-2010
  Table 21 Vodka Production, Imports and Exports: Total Volume 2005-2010
  Table 22 Whiskies Production, Imports and Exports: Total Volume 2005-2010
  Table 23 Company Shares of Spirits by National Brand Owner 2007-2011
  Table 24 Company Shares of Spirits by Global Brand Owner 2007-2011
  Table 25 Brand Shares of Spirits 2008-2011
  Table 26 Forecast Sales of Spirits by Category: Total Volume 2011-2016
  Table 27 Forecast Sales of Spirits by Category: Total Value 2011-2016
  Table 28 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
  Table 29 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Executive Summary
Alcoholic Drinks See Healthy Volume and Value Growth
Sales Driven by A Younger Crowd
Regional and International Brands Dominate Competitive Landscape
Supermarkets/hypermarkets Remain Preferred Distribution Channel
Positive Growth for Alcoholic Drinks Forecast
Key Trends and Developments
Positive Consumer Sentiment Boosts Spending in 2011
Young, Rich and Fabulous
Growing Sophistication Among Consumers
Key New Product Launches
  Summary 2 Key New Product Developments 2010-2011
Specialist Retailer
  Summary 3 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Market Background
Legislation
  Table 30 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
  Table 31 Taxation and Duty Levies on Alcoholic Drinks 2011
  Table 32 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
  Table 33 Selling Margin of a Typical Beer Brand 2011
  Table 34 Selling Margin of a Typical Wine Brand 2011
  Table 35 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
  Table 36 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
  Table 37 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
  Table 38 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
  Table 39 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
  Table 40 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
  Table 41 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
  Table 42 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
  Table 43 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
  Table 44 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
  Table 45 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
  Table 46 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
  Table 48 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
  Table 49 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
  Table 50 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
  Table 51 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
  Summary 4 Research Sources
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