Spirits in Germany

Date: July 13, 2015
Pages: 44
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: SA22BED770CEN
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Spirits saw only a marginal loss in volume sales despite the challenging German demographics. Premiumisation remained a key driver in the category, particularly in imported products, such as rum, gin and whiskey. Both premium and super-premium registered fast growth within rum, other blended Scotch and gin. Premium products profit from a strong presence in bars in the main cities, and are also bought off-trade for neat consumption. Growing demand is also seen from young consumers, as the trend...

Euromonitor International's Spirits in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
  Summary 1 Benchmark Brands 2014
Category Data
  Table 1 Sales of Spirits by Category: Total Volume 2009-2014
  Table 2 Sales of Spirits by Category: Total Value 2009-2014
  Table 3 Sales of Spirits by Category: % Total Volume Growth 2009-2014
  Table 4 Sales of Spirits by Category: % Total Value Growth 2009-2014
  Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
  Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
  Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
  Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
  Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
  Table 10 Sales of White Rum by Price Platform: % Total Volume 2009-2014
  Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
  Table 12 Sales of Gin by Price Platform: % Total Volume 2009-2014
  Table 13 Sales of Vodka by Price Platform: % Total Volume 2009-2014
  Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
  Table 15 GBO Company Shares of Spirits: % Total Volume 2010-2014
  Table 16 NBO Company Shares of Spirits: % Total Volume 2010-2014
  Table 17 LBN Brand Shares of Spirits: % Total Volume 2011-2014
  Table 18 Imports of Spirits by Country of Origin: Total Volume 2008-2013
  Table 19 Imports of Spirits by Country of Origin: Total Value 2008-2013
  Table 20 Production, Imports and Exports of Brandy & Cognac: Total Volume 2008-2013
  Table 21 Production, Imports and Exports of Rum: Total Volume 2008-2013
  Table 22 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
  Table 23 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
  Table 24 Production, Imports and Exports of Gin: Total Volume 2008-2013
  Table 25 Production, Imports and Exports of Vodka: Total Volume 2008-2013
  Table 26 Forecast Sales of Spirits by Category: Total Volume 2014-2019
  Table 27 Forecast Sales of Spirits by Category: Total Value 2014-2019
  Table 28 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
  Table 29 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Pernod Ricard Deutschland GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
  Summary 2 Pernod Ricard Deutschland GmbH: Key Facts
  Summary 3 Pernod Ricard Deutschland GmbH: Operational Indicators
Competitive Positioning
  Summary 4 Pernod Ricard Deutschland GmbH: Competitive Position 2014
Rotkäppchen-mumm Sektkellereien GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
  Summary 5 Rotkäppchen-Mumm Sektkellereien GmbH: Key Facts
  Summary 6 Rotkäppchen-Mumm Sektkellereien GmbH: Operational Indicators
Competitive Positioning
  Summary 7 Rotkäppchen-Mumm Sektkellereien GmbH: Competitive Position 2014
Executive Summary
Alcoholic Drinks Benefits From Fifa World Cup Euphoria
Consumers Display Growing Interest in Domestically-produced Alcoholic Drinks
Leading Brands and Private Label Lose Share To Artisanal Alternatives
Specialist Retailers Gain in Light of Premiumisation Trend
Demographic Changes and Growing Health Awareness Hamper Forecast Growth
Key Trends and Developments
Health and Eco Concerns Drive Demand for Regional, Artisanal Alcoholic Drinks
Distribution Shifts According To Changing Consumer Preferences
Seasonality and Fifa World Cup Bump Up Otherwise Declining Volume Sales
Key New Product Launches
  Summary 8 Key New Product Developments 2014
Market Background
Legislation
  Table 30 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
  Table 31 Taxation and Duty Levies on Alcoholic Drinks 2014
  Table 32 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  Table 33 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  Table 34 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  Table 35 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  Table 36 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
  Table 37 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
  Table 38 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
  Table 39 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
  Table 40 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  Table 41 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  Table 42 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  Table 43 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  Table 44 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  Table 45 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  Table 46 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  Table 47 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  Table 48 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  Table 49 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  Table 50 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  Table 52 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  Table 54 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
  Summary 9 Research Sources
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Spirits in Germany US$ 350.00 Nov, 2016 · 38 pages

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