Spirits in Cameroon

Date: September 3, 2015
Pages: 31
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: SA5209EBB3FEN
Leaflet:

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Cameroon’s domestic spirits brands saw their presence weaken in 2014 due to the withdrawal from sale of spirits sold in sachets. Following quality control checks, some of the spirits sold in this packaging format were suspected of having been made using methanol instead of ethanol, which led to a ban on all spirits sold in sachet packaging as serious concerns about the danger that these products pose to public health being voiced by the Cameroonian government. This had a very negative impact on...

Euromonitor International's Spirits in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Spirits by Category: Total Volume 2009-2014
  Table 2 Sales of Spirits by Category: Total Value 2009-2014
  Table 3 Sales of Spirits by Category: % Total Volume Growth 2009-2014
  Table 4 Sales of Spirits by Category: % Total Value Growth 2009-2014
  Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
  Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
  Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
  Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
  Table 9 GBO Company Shares of Spirits: % Total Volume 2010-2014
  Table 10 NBO Company Shares of Spirits: % Total Volume 2010-2014
  Table 11 LBN Brand Shares of Spirits: % Total Volume 2011-2014
  Table 12 Imports of Spirits by Country of Origin: Total Volume 2008-2013
  Table 13 Imports of Spirits by Country of Origin: Total Value 2008-2013
  Table 14 Exports of Spirits by Country of Destination: Total Volume 2008-2013
  Table 15 Exports of Spirits by Country of Destination: Total Value 2008-2013
  Table 16 Production, Imports and Exports of Brandy & Cognac: Total Volume 2008-2013
  Table 17 Production, Imports and Exports of Rum: Total Volume 2008-2013
  Table 18 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
  Table 19 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
  Table 20 Production, Imports and Exports of Gin: Total Volume 2008-2013
  Table 21 Production, Imports and Exports of Vodka: Total Volume 2008-2013
  Table 22 Forecast Sales of Spirits by Category: Total Volume 2014-2019
  Table 23 Forecast Sales of Spirits by Category: Total Value 2014-2019
  Table 24 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
  Table 25 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Fermencam SA in Alcoholic Drinks (cameroon)
Strategic Direction
Key Facts
  Summary 1 Fermencam SA: Key Facts
Competitive Positioning
  Summary 2 Fermencam SA: Competitive Position 2014
Guinness Cameroon SA in Alcoholic Drinks (cameroon)
Strategic Direction
Key Facts
  Summary 3 Guinness Cameroon SA: Key Facts
Competitive Positioning
  Summary 4 Guinness Cameroon SA: Competitive Position 2014
Executive Summary
the Affordability of Beer Is A Key Factor Behind Sustained Volume Growth
Volume Sales Continue To Rise, Encouraged by Stable Prices
Competitive Environment Led by Local Players
Off-trade Volume Sales Boosted by the Increase in the Use of Cans
Strong Growth Expected in Alcoholic Drinks Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
  Table 26 Taxation and Duty Levies on Alcoholic Drinks 2014
  Table 27 Typical Wholesaler and Retailer Mark-ups by Sector 2014
  Table 28 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  Table 29 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  Table 30 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  Table 31 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
  Table 32 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
  Table 33 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
  Summary 5 Key New Product Developments 2014-2015
Market Indicators
  Table 34 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
  Table 35 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  Table 36 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  Table 37 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  Table 38 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  Table 43 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  Table 44 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  Table 45 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2014
  Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
  Summary 6 Research Sources
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