Spirits - Austria
Despite economically challenging times and fears among manufacturers that spirits would not perform well, spirits managed to show small positive volume growth for the seventh year in a row in Austria. The total volume increase of 1% was driven by the success of vodka, especially in off-trade sales, where the category rose by another 5%. The success of vodka can in part be attributed to the popularity of vodka mix drinks and its cheap price compared with other spirits. In addition, new products...
Euromonitor International's Spirits in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Spirits in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Spirits in Austria
Euromonitor International
March 2011
List of Contents and Tables
Executive Summary
Alcoholic Drinks Volume Sales Increase in 2010
People Turn To Cheaper Products in Times of Economic Crisis
Brau-union Österreich AG Remains Clear Leader
Off-trade Sales Increase
Market Expected To Stabilise Over Forecast Period
Key Trends and Developments
Traditional Categories Defy Economic Crisis
Private Label Products Gain Share
Gastronomy Crisis Fuels Off-trade Growth
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailer
Summary 2 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 4 Selling Margin of a Typical Beer Brand 2010
Table 5 Selling Margin of a Typical Wine Brand 2010
Table 6 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 3 Research Sources
Brau-union Österreich AG
Strategic Direction
Key Facts
Summary 4 Brau-Union Österreich AG: Key Facts
Summary 5 Brau-Union Österreich AG: Operational Indicators
Company Background
Production
Summary 6 Brau-Union Österreich AG: Production Statistics 2010
Competitive Positioning
Summary 7 Brau-Union Österreich AG: Competitive Position 2010
Ottakringer Brauerei AG
Strategic Direction
Key Facts
Summary 8 Ottakringer Brauerei AG: Key Facts
Summary 9 Ottakringer Brauerei AG: Operational Indicators
Company Background
Production
Summary 10 Ottakringer Brauerei AG: Production Statistics 2010
Competitive Positioning
Summary 11 Ottakringer Brauerei AG: Competitive Position 2010
Spitz Gesmbh, S
Strategic Direction
Key Facts
Summary 12 S. Spitz GesmbH: Key Facts
Summary 13 S. Spitz GesmbH: Operational Indicators
Company Background
Production
Summary 14 S. Spitz GesmbH: Production Statistics 2010
Competitive Positioning
Summary 15 S. Spitz GesmbH: Competitive Position 2010
Stieglbrauerei Salzburg
Strategic Direction
Key Facts
Summary 16 Stieglbrauerei zu Salzburg GmbH: Key Facts
Summary 17 Stieglbrauerei zu Salzburg GmbH: Operational Indicators
Company Background
Production
Summary 18 Stieglbrauerei zu Salzburg GmbH: Production Statistics 2010
Competitive Positioning
Summary 19 Stieglbrauerei zu Salzburg GmbH: Competitive Position 2010
Wein & Co Handelsges Mbh
Strategic Direction
Key Facts
Summary 20 Wein & Co Handelsges.m.b.H: Key Facts
Summary 21 Wein & Co Handelsges.m.b.H: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 22 Wein & Co Handelsges.m.b.H: Competitive Position 2009
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
Summary 23 Benchmark Brands 2010
Table 23 Sales of Spirits by Category: Total Volume 2005-2010
Table 24 Sales of Spirits by Category: Total Value 2005-2010
Table 25 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 26 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 28 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 30 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 31 Sales of Gin by Price Platform 2005-2010
Table 32 Sales of Other Blended Scotch Whisky by Price Platform 2005-2010
Table 33 Sales of Vodka by Price Platform 2005-2010
Table 34 Sales of Flavoured vs Non-flavoured Vodka 2005-2010
Table 35 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 36 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 37 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 38 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 39 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 40 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 41 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 42 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
Table 43 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 44 Tequila Production, Imports and Exports: Total Volume 2004-2009
Table 45 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 46 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 47 Company Shares of Spirits by National Brand Owner 2006-2010
Table 48 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 49 Brand Shares of Spirits 2007-2010
Table 50 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 51 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 52 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 53 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015
Euromonitor International
March 2011
List of Contents and Tables
Executive Summary
Alcoholic Drinks Volume Sales Increase in 2010
People Turn To Cheaper Products in Times of Economic Crisis
Brau-union Österreich AG Remains Clear Leader
Off-trade Sales Increase
Market Expected To Stabilise Over Forecast Period
Key Trends and Developments
Traditional Categories Defy Economic Crisis
Private Label Products Gain Share
Gastronomy Crisis Fuels Off-trade Growth
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailer
Summary 2 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 4 Selling Margin of a Typical Beer Brand 2010
Table 5 Selling Margin of a Typical Wine Brand 2010
Table 6 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 3 Research Sources
Brau-union Österreich AG
Strategic Direction
Key Facts
Summary 4 Brau-Union Österreich AG: Key Facts
Summary 5 Brau-Union Österreich AG: Operational Indicators
Company Background
Production
Summary 6 Brau-Union Österreich AG: Production Statistics 2010
Competitive Positioning
Summary 7 Brau-Union Österreich AG: Competitive Position 2010
Ottakringer Brauerei AG
Strategic Direction
Key Facts
Summary 8 Ottakringer Brauerei AG: Key Facts
Summary 9 Ottakringer Brauerei AG: Operational Indicators
Company Background
Production
Summary 10 Ottakringer Brauerei AG: Production Statistics 2010
Competitive Positioning
Summary 11 Ottakringer Brauerei AG: Competitive Position 2010
Spitz Gesmbh, S
Strategic Direction
Key Facts
Summary 12 S. Spitz GesmbH: Key Facts
Summary 13 S. Spitz GesmbH: Operational Indicators
Company Background
Production
Summary 14 S. Spitz GesmbH: Production Statistics 2010
Competitive Positioning
Summary 15 S. Spitz GesmbH: Competitive Position 2010
Stieglbrauerei Salzburg
Strategic Direction
Key Facts
Summary 16 Stieglbrauerei zu Salzburg GmbH: Key Facts
Summary 17 Stieglbrauerei zu Salzburg GmbH: Operational Indicators
Company Background
Production
Summary 18 Stieglbrauerei zu Salzburg GmbH: Production Statistics 2010
Competitive Positioning
Summary 19 Stieglbrauerei zu Salzburg GmbH: Competitive Position 2010
Wein & Co Handelsges Mbh
Strategic Direction
Key Facts
Summary 20 Wein & Co Handelsges.m.b.H: Key Facts
Summary 21 Wein & Co Handelsges.m.b.H: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 22 Wein & Co Handelsges.m.b.H: Competitive Position 2009
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
Summary 23 Benchmark Brands 2010
Table 23 Sales of Spirits by Category: Total Volume 2005-2010
Table 24 Sales of Spirits by Category: Total Value 2005-2010
Table 25 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 26 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 28 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 30 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 31 Sales of Gin by Price Platform 2005-2010
Table 32 Sales of Other Blended Scotch Whisky by Price Platform 2005-2010
Table 33 Sales of Vodka by Price Platform 2005-2010
Table 34 Sales of Flavoured vs Non-flavoured Vodka 2005-2010
Table 35 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 36 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 37 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 38 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 39 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 40 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 41 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 42 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
Table 43 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 44 Tequila Production, Imports and Exports: Total Volume 2004-2009
Table 45 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 46 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 47 Company Shares of Spirits by National Brand Owner 2006-2010
Table 48 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 49 Brand Shares of Spirits 2007-2010
Table 50 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 51 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 52 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 53 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015
