Soft Drinks in Norway

November 2023 | 81 pages | ID: S17392C9A5BEN
Euromonitor International Ltd

Abstracts

Sales have continued to normalise in 2023 after the highs of the pandemic when consumers stockpiled supplies of soft drinks. Despite this, sales remain significantly higher than pre-pandemic levels in retail volume terms, supported by consumers pursuing more active on-the-go lifestyles. This has had a particularly positive impact on sales of sports drinks and energy drinks, but also bottled water. Consumers have become increasingly conscious of the need to stay well hydrated as part of a healthy...

Euromonitor International's Soft Drinks in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Soft Drinks in Norway
Euromonitor International
December 2023

LIST OF CONTENTS AND TABLES

SOFT DRINKS IN NORWAY
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Norway
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN NORWAY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Economic pressures take their toll on sales
Health concerns spread to reduced sugar carbonates as artificial sweeteners come under the spotlight
Health and sustainability the focus of new product development
PROSPECTS AND OPPORTUNITIES
Uncertain future ahead for carbonates due to increasingly unhealthy image
E-commerce expected to gain a stronger share of sales
Sustainability likely to remain a key influence on new product development
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN NORWAY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Resumption of cross-border trade and fewer sit-down breakfasts limits sales of juice in 2023
Players launch products with new claims to win over consumers
Private label a key player in juice
PROSPECTS AND OPPORTUNITIES
Bleak outlook for juice
Health and convenience likely to influence demand
E-commerce and discounters expected to be the key channels to look out for while on-trade sales are set to drag
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN NORWAY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Still bottled water face stiff competition from tap water
Carbonated, functional and flavoured bottled water benefiting from healthy image
Ringnes continues to invest in new product development
PROSPECTS AND OPPORTUNITIES
Healthy image of functional and flavoured bottled water set to drive sales
Good quality tap water likely to remain the major obstacle to growth
Functional claims could help to build interest while sustainable packaging is expected to remain a key focus
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN NORWAY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Sales benefit from consumers pursuing more physically active lifestyles
Rising prices do little to deter consumers from purchasing sports drinks
New players looking to disrupt the market
PROSPECTS AND OPPORTUNITIES
Health and fitness trend should continue to benefit sales over the forecast period
Sports drinks likely to face stiff competition from other soft drinks
Sports drinks likely to benefit from a wide distribution reach including in key specialist channels and gyms
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN NORWAY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Energy drinks continues to see strong growth thanks to a diverse offer
New product development remains a feature of energy drinks
Marketing plays a key role in the competitive landscape
PROSPECTS AND OPPORTUNITIES
Energy drinks looks set for further strong gains
New flavours and new consumption occasions could offer more room for growth and development
Distribution landscape likely to remain varied with sales linked to different consumption occasions
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN NORWAY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Sales of liquid concentrates decline as consumers return to their pre-pandemic lifestyles
Sugar free products proving popular
Lipton continues to dominate powder concentrates with Unilever responding to changing consumer demands
PROSPECTS AND OPPORTUNITIES
Mixed fortunes projected for liquid and powder concentrates
Consumers want less sugar but with fewer artificial sweeteners
Sustainability concerns could benefit concentrates
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 126 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 127 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 128 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 129 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 130 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 131 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 132 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 133 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 134 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 135 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 136 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 137 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 138 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 139 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 140 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN NORWAY
KEY DATA FINDINGS

2023 DEVELOPMENTS

RTD tea sees steady growth boosted by the return of impulse purchases
Kombucha capturing the attention of Norwegians with strong health claims
Private label offering strong competition to the leading brands
PROSPECTS AND OPPORTUNITIES
Slow but steady growth projected for RTD tea with a focus on healthy options
Players likely to focus on developing healthier and more natural options
On-trade sales set to grow at a steady pace
CATEGORY DATA
Table 101 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 102 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 103 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 104 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 105 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 106 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 107 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 108 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 109 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 110 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 112 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN NORWAY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Another tough year for RTD coffee as high prices deter consumers
Tine continues to dominate
New players offering interesting alternatives
PROSPECTS AND OPPORTUNITIES
Uncertain outlook for RTD coffee
No sugar and no milk set to be a feature of new product development
RTD coffee set to face mounting competition from other non-alcoholic drinks
CATEGORY DATA
Table 114 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 115 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 116 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 117 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 118 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 119 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 120 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 121 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 122 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 123 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 124 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 125 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028