Sara Lee Corp in Hot Drinks (World )

September 2012 | 34 pages | ID: S01ED5BBBB7EN
Euromonitor International Ltd

Abstracts

Following a sustained period of market-beating growth and pole position in the world’s fastest- growing coffee market, Brazil, US-based hot drinks giants Sara Lee Corp might be expected to continue with its current strategy. The company however has other plans and has recently spun off its hot drinks segment into a separate business altogether. In this profile, Euromonitor International assesses the outlook for Sara Lee Corp following this change in strategy.

Euromonitor International’s Sara Lee Corp in Hot Drinks (World ) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Hot Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Sara Lee Corp in Hot Drinks (World )
Euromonitor International
September 2012
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations