SABMiller Plc in Beer (World)

June 2015 | 39 pages | ID: S26D1301837EN
Euromonitor International Ltd

Abstracts

SABMiller’s wide geographical presence and extensive brand portfolio should make the company less susceptible to market volatility. However, when looking deeper into the structure of SABMiller, it is exposed to threats that may undermine its long-term strategy. Nevertheless, SABMiller has a range of opportunities to take advantage of and to offset any threats that may arise.

Euromonitor International’s SABMiller Plc in Beer (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Introduction
Strategic E valuation
Strategic Evaluation
Competitive Positioning
Market Assessment
Emerging Market Opportunities
Developed Market Opportunities
Brand Strategy
Operations
Recommendations