RTD Tea in Morocco

December 2023 | 27 pages | ID: R0141BACAB8EN
Euromonitor International Ltd

Abstracts

The niche landscape of RTD tea posted positive off-trade volume growth in 2022, although much of this can be attributed to the fact that the category is growing from a low base. Sales have also benefited from wider penetration due to increased product availability. Lipton, which has not long existed on the landscape, saw growing competition from new entrants, including Fuzetea, Arizona, Gourmet, Didi and Shai. Launching these new products increases awareness and consumers' interest RTD tea.

Euromonitor International's RTD Tea in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

RTD Tea in Morocco
Euromonitor International
May 2024

LIST OF CONTENTS AND TABLES

RTD TEA IN MOROCCO
KEY DATA FINDINGS

2023 DEVELOPMENTS

Increasing visibility aids off-trade volume growth for RTD tea
Health trends and high temperatures see consumers reach for RTD tea
Lipton maintains its lead, however, affordable players gain ground
PROSPECTS AND OPPORTUNITIES
Increasing product availability and rising health trends aid retail sales of RTD tea
Players look to innovate through taste and flavour as local players enter
The popularity of freshly brewed tea continues to challenge sales
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
SOFT DRINKS IN MOROCCO
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 27 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 28 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 29 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 30 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
APPENDIX
Fountain sales in Morocco
DISCLAIMER
SOURCES
Summary 1 Research Sources