RTD Tea in Thailand

Date: February 23, 2016
Pages: 30
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: RF0B8E5F9ABEN
Leaflet:

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Broader exposure from the popular tea culture in Thailand boosted sales of RTD tea in 2015. The health benefits of tea, as well as the product variants offered by more players, supported the growing demand for RTD tea. Off-trade sales climbed to a value of Bt15.9 billion in 2015. The healthier lifestyles of Thai consumers and healthier offerings from several players, including sugar-free and reduced sugar RTD tea, together with efforts to boost sales by manufacturers, create a more dynamic...

Euromonitor International's RTD Tea in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
  Table 2 Off-trade Sales of RTD Tea by Category: Value 2010-2015
  Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
  Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
  Table 5 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
  Table 6 Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
  Table 7 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
  Table 8 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
  Table 9 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
  Table 10 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
  Table 11 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
  Table 12 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
  Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
  Table 14 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Oishi Group Pcl in Soft Drinks (thailand)
Strategic Direction
Key Facts
  Summary 1 Oishi Group PCL: Key Facts
  Summary 2 Oishi Group PCL: Operational Indicators
Competitive Positioning
  Summary 3 Oishi Group PCL: Competitive Position 2015
Tipco Foods (thailand) Pcl in Soft Drinks (thailand)
Strategic Direction
Key Facts
  Summary 4 Tipco Foods (Thailand) PCL: Key Facts
  Summary 5 Tipco Foods (Thailand) PCL: Operational Indicators
Competitive Positioning
  Summary 6 Tipco Foods (Thailand) PCL: Competitive Position 2015
Executive Summary
Economic Recession Slows Growth in Soft Drinks
Social Media Is A Major Marketing Channel
Multinationals Lead Soft Drinks
Health and Wellness Drives Development in Soft Drinks
Convenience Stores Shows Dynamism
Soft Drinks To Continue Growing Over the Forecast Period
Key Trends and Developments
Thais Look for Healthier Options
Big Companies Use Large Budgets To Maintain Their Positions
the Internet Plays A Key Role in Soft Drinks
Market Data
  Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
  Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
  Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
  Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
  Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  Table 25 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  Table 27 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
  Table 28 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
  Table 29 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
  Table 30 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
  Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
  Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
  Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
  Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
  Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
  Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
  Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
  Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
  Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
  Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
  Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Thailand
Sources
  Summary 7 Research Sources
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