RTD Tea in Thailand

Date: February 24, 2017
Pages: 31
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: RF0B8E5F9ABEN
Leaflet:

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Off-trade sales of RTD tea declined in both volume and current value terms in 2016. Many players attributed the poor performance of RTD tea to the economic slowdown in the country, and sought to win consumers back through constant price promotions and lucky draw campaigns. Nevertheless, these moves were rather unsuccessful, as RTD tea was already a mature category and consumers tended to show a lack of interest in common marketing strategies. In fact, constant price cutting only exacerbated the...

Euromonitor International's RTD Tea in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of RTD Tea by Category: Volume 2011-2016
  Table 2 Off-trade Sales of RTD Tea by Category: Value 2011-2016
  Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
  Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
  Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2011-2016
  Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2012-2016
  Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2013-2016
  Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2012-2016
  Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2013-2016
  Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2016-2021
  Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2016-2021
  Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
  Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Boon Rawd Brewery Co Ltd in Soft Drinks (thailand)
Strategic Direction
Key Facts
  Summary 1 Boon Rawd Brewery Co Ltd: Key Facts
Competitive Positioning
  Summary 2 Boon Rawd Brewery Co Ltd: Competitive Position 2016
Ichitan Group Pcl in Soft Drinks (thailand)
Strategic Direction
Key Facts
  Summary 3 Ichitan Group PCL: Key Facts
  Summary 4 Ichitan Group PCL: Operational Indicators
Competitive Positioning
  Summary 5 Ichitan Group PCL: Competitive Position 2016
Oishi Group Pcl in Soft Drinks (thailand)
Strategic Direction
Key Facts
  Summary 6 Oishi Group PCL: Key Facts
  Summary 7 Oishi Group PCL: Operational Indicators
Competitive Positioning
  Summary 8 Oishi Group PCL: Competitive Position 2016
Executive Summary
Government Pushes for Healthier Soft Drink Options
Premiumisation Trend Emerges As Players Seek To Widen Their Consumer Bases
Soft Drinks Remains Fragmented, With Many Domestic Players
Existing Players Rely on Product Line Extensions To Boost Sales
Soft Drinks To Record A Slowdown in Growth Over the Forecast Period
Key Trends and Developments
Government Pushes for Reduced-sugar Variants
Existing Players Rely on Product Line Extensions To Boost Sales
Premiumisation Trend Emerges As Players Seek To Widen Their Consumer Bases
Market Data
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
  Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
  Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
  Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
  Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
  Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
  Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
  Table 24 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
  Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
  Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
  Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
  Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
  Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
  Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
  Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
  Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
  Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
  Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
  Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
  Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
  Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
  Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
  Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
  Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
  Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
  Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Thailand
Sources
  Summary 9 Research Sources
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