RTD Tea in South Korea

Date: February 12, 2016
Pages: 35
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R0BB051EB64EN
Leaflet:

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RTD tea recorded 3% growth in 2015 in off-trade value terms. The increase was mainly led by the strong demand for burdock tea coupled with the continued popularity of Oriental raisin tea and RTD tea with mate. As growth of RTD tea slowed down over the review period, players started to emphasise key functionality by focusing on single main ingredients in order to appeal to consumers; this trend continued in 2015. Players marketed these products by highlighting their perceived physical functions...

Euromonitor International's RTD Tea in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
  Table 2 Off-trade Sales of RTD Tea by Category: Value 2010-2015
  Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
  Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
  Table 5 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
  Table 6 Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
  Table 7 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
  Table 8 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
  Table 9 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
  Table 10 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
  Table 11 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
  Table 12 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
  Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
  Table 14 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Lotte Chilsung Beverage Co Ltd in Soft Drinks (south Korea)
Strategic Direction
Key Facts
  Summary 1 Lotte Chilsung Beverage Co Ltd: Key Facts
  Summary 2 Lotte Chilsung Beverage Co Ltd: Operational Indicators
Competitive Positioning
  Summary 3 Lotte Chilsung Beverage Co Ltd: Competitive Position 2015
Namyang Dairy Products Co Ltd in Soft Drinks (south Korea)
Strategic Direction
Key Facts
  Summary 4 Namyang Dairy Products Co Ltd: Key Facts
  Summary 5 Namyang Dairy Products Co Ltd: Operational Indicators
Competitive Positioning
  Summary 6 Namyang Dairy Products Co Ltd: Competitive Position 2015
Nong Shim Co Ltd in Soft Drinks (south Korea)
Strategic Direction
Key Facts
  Summary 7 Nong Shim Co Ltd: Key Facts
  Summary 8 Nong Shim Co Ltd: Operational Indicators
Competitive Positioning
  Summary 9 Nong Shim Co Ltd: Competitive Position 2015
Woongjin Food Co Ltd in Soft Drinks (south Korea)
Strategic Direction
Key Facts
  Summary 10 Woongjin Food Co Ltd: Key Facts
  Summary 11 Woongjin Food Co Ltd: Operational Indicators
Competitive Positioning
  Summary 12 Woongjin Food Co Ltd: Competitive Position 2015
Executive Summary
Moderate Growth Is Registered in 2015
Premium Brands Lead Soft Drinks
Lotte Chilsung Beverage Co Ltd Continues To Lead Sales
New Products With New Concepts Emerge
Growth Expected To Slow Down
Key Trends and Developments
Health-conscious Trend Negatively Affects Sales of Soft Drinks
Strong Demand for Seltzer and Carbonated Bottled Water
Greater Emphasis on Premiumisation
Market Data
  Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
  Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
  Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
  Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
  Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  Table 25 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  Table 27 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
  Table 28 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
  Table 29 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
  Table 30 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
  Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
  Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
  Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
  Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
  Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
  Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
  Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
  Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
  Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
  Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
  Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in South Korea
Sources
  Summary 13 Research Sources
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