Rtd Tea - Poland

Date: April 22, 2010
Pages: 40
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: RD5DF80A141EN
Leaflet:

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After the tremendous growth observed throughout the review period, sales of RTD tea slowed down over 2009. Manufacturers attempted to draw shoppers by highlighting health benefits of tea, particularly green and white teas. RTD tea sales players also target housewives, the family decision makers, on the back of larger sized packaging.

Euromonitor International's RTD Tea in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage:Carbonated RTD Tea, Still RTD Tea

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Sales Continue To Grow
Private Label Products on the Upswing
Competition Between Multinationals and Domestic Companies Intensifies
the Economic Slowdown Benefits Discounters
in 2014 Sales of Soft Drinks Will Be More Sophisticated and Diversified
Key Trends and Developments
Health and Wellness Trend Slowly Spreads Across the Market
Cultural Sensitivity Increasingly Affects the Soft Drinks Market
Multinationals' Errors of Judgment Limit Their Strong Growth Potential
Soft Drinks Relatively Immune To Economic Slowdown
Kids Beverages on the Upsurge
Market Data
  Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
  Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
  Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
  Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
  Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
  Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
  Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
  Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
  Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
  Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
  Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
  Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
  Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
  Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
  Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
  Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
  Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
  Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
  Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
  Table 20 Penetration of Private Label by Sector by Value 2004-2009
  Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
  Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
  Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
  Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
  Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
  Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
  Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Appendix
Fountain Sales in Poland
Category Data
  Table 32 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
  Table 33 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
  Table 34 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
  Table 35 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
  Table 36 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
  Table 37 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
  Table 38 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
  Table 39 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
  Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
  Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
  Summary 1 Research Sources
Fph Marwit
Strategic Direction
Key Facts
  Summary 2 FPH Marwit: Key Facts
  Summary 3 FPH Marwit: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 FPH Marwit: Competitive Position 2009
Hoop Polska Sp Zoo
Strategic Direction
Key Facts
  Summary 5 Hoop Polska Sp zoo: Key Facts
  Summary 6 Hoop Polska Sp zoo: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 7   Summary Hoop Polska Sp zoo: Competitive Position 2009
Jurajska Sp Zoo
Strategic Direction
Key Facts
  Summary 8 Jurajska Sp zoo: Key Facts
  Summary 9 Jurajska Sp zoo: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 10   Summary Jurajska Sp zoo: Competitive Position 2009
Sokpol Sp Zoo
Strategic Direction
Key Facts
  Summary 11 Sokpol Sp zoo: Key Facts
  Summary 12 Sokpol Sp zoo: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 13   Summary Sokpol Sp zoo: Competitive Position 2009
Wosana SA
Strategic Direction
Key Facts
  Summary 14 Wosana SA: Key Facts
  Summary 15 Wosana SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 16   Summary Wosana SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 43 Off-trade Sales of RTD Tea by Subsector: Value 2004-2009
  Table 44 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2004-2009
  Table 45 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2004-2009
  Table 46 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2009
  Table 47 Company Shares of RTD Tea by Off-trade Volume 2005-2009
  Table 48 Brand Shares of RTD Tea by Off-trade Volume 2006-2009
  Table 49 Company Shares of RTD Tea by Off-trade Value 2005-2009
  Table 50 Brand Shares of RTD Tea by Off-trade Value 2006-2009
  Table 51 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2009-2014
  Table 52 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2009-2014
  Table 53 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2009-2014
  Table 54 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2009-2014
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