RTD Tea in Pakistan

Date: March 19, 2019
Pages: 19
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R82066BF300EN
Leaflet:

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RTD tea is not yet established in Pakistan, and the market size is very small. This is because Pakistani consumers are very particular about the taste, temperature and texture of their tea. The tradition of drinking hot tea in a conventional manner is very grounded in the consumption habits of consumers. Consumer awareness of RTD tea is also very low, with availability limited to selected modern retail outlets in cities. Hence, the consumer base is very small and the demand for the product very...

Euromonitor International's RTD Tea in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Rtd Tea Remains Niche in Pakistan
Rtd Tea Struggles To Dent the Popularity of Standard Black Tea
Still Over Carbonated
Competitive Landscape
Unilever Pakistan Dominates Rtd Tea
Investment Needed To Raise the Profile of Rtd Tea
Rtd Tea Struggles for Positioning
Category Data
  Table 1 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
  Table 2 Off-trade Sales of RTD Tea by Category: Value 2013-2018
  Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
  Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
  Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
  Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
  Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
  Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
  Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
  Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Executive Summary
A Young Consumer Base Presents Huge Growth Opportunities
Demand for Clean and Safe Water Boosts Bottled Water
Growth in Juice and Diet Carbonates Driven by Rising Health Consciousness
International Players Dominate Soft Drinks
Growth in Soft Drinks Set To Remain Strong Over the Forecast Period
Market Data
  Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
  Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
  Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
  Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
  Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
  Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
  Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
  Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
  Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
  Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
  Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
  Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
  Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
  Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
  Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Sources
  Summary 1 Research Sources
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