RTD Tea in Turkey

Date: March 2, 2018
Pages: 22
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R4C536AE8E7EN
Leaflet:

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RTD tea continued to demonstrate strong growth in 2017 and is predicted to record good growth in both off-trade volume terms and off-trade value terms at constant 2017 prices over the forecast period, which will however, be lower than the review period’s performance. RTD tea will benefit from the young Turkish population, who are fond of consuming this product, as well as the launch of new products and advertisements.

Euromonitor International's RTD Tea in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Good Performance of Rtd Tea Continues
Rtd Tea Thrives As A Refreshing and Healthy Drink
Average Unit Price Set To Decline
Competitive Landscape
Lipton Manages To Retain Its Leading Position
Increased Competition Between International and Local Companies
Rtd Tea Receives Significant Marketing Support From Companies
Category Data
  Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
  Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Executive Summary
Soft Drinks Registers Double-digit Off-trade Value Growth in 2017
the Trend Is Towards Healthier Soft Drinks
Coca-Cola Icecek As Remains Overall Leader
Manufacturers Differentiate Their Products in Terms of Packaging and Flavour
Soft Drinks Is Predicted To Register Improved Value Growth
Market Data
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  Table 24 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  Table 32 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
  Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in Turkey
Sources
  Summary 1 Research Sources












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