RTD Tea in Turkey

Date: February 23, 2015
Pages: 33
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R4C536AE8E7EN
Leaflet:

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RTD Tea in Turkey
RTD tea was one of the most dynamic categories within soft drinks over the review period, recording an off-trade current value CAGR of 54%. The main driver of growth was the changing consumption habits of younger consumers. Turkey has a very young population which is increasingly opting for RTD tea over carbonates and juice concentrates. As a result, the household penetration of RTD tea is increasing rapidly.

Euromonitor International's RTD Tea in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of RTD Tea by Category: Volume 2009-2014
  Table 2 Off-trade Sales of RTD Tea by Category: Value 2009-2014
  Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2009-2014
  Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2009-2014
  Table 5 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2009-2014
  Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2010-2014
  Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2011-2014
  Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2010-2014
  Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2011-2014
  Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2014-2019
  Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2014-2019
  Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
  Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Aroma Bursa Meyva Sulari Ve Gida San As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 1 Summary 1 Aroma Bursa Meyva Sulari ve Gida San as: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Aroma Bursa Meyva Sulari ve Gida San as: Competitive Position 2014
Dimes Gida San Ve Ticaret As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 3 Dimes Gida San ve Ticaret AS: Key Facts
Summary 4 Dimes Gida San ve Ticaret AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Dimes Gida San ve Ticaret AS: Competitive Position 2014
Executive Summary
Turkish Soft Drinks Market Registers Strong Current Value Growth in 2014
Rising Urbanisation Drives Growth of Soft Drinks
Health and Wellness Trend Stimulates the Soft Drinks Market
Multinational Companies Lead the Way But Local Companies Also Thrive
Soft Drinks Set To Register Positive Value Growth Over Forecast Period
Key Trends and Developments
Rising Urbanisation, Education and Purchasing Power Positively Affect the Soft Drinks Market
Health and Wellness Concerns Energise Soft Drinks Sales
Consumers Demand Local and Simple Products
Market Data
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
  Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
  Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
  Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
  Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
  Table 24 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
  Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
  Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
  Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
  Table 28 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
  Table 29 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
  Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
  Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
  Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
  Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
  Table 34 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
  Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
  Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
  Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
  Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
  Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
  Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
  Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
  Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
  Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
  Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
  Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
  Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Turkey
Sources
Summary 6 Research Sources
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