RTD Tea in South Africa

November 2023 | 31 pages | ID: R76B4A811FBEN
Euromonitor International Ltd

Abstracts

Rooibos tea continues to be a growing choice among South Africans due to its local positioning. It is also considered the more suitable option due to its pricing, antioxidant and hydrating effects. This supports the growth of rooibos tea, especially as it has witnessed the lower effects of inflation when compared to its black tea counterparts. Therefore, affordability remains a key determining factor in choice of RTD tea. A second factor is variety in flavour profile. Leading category brands, Li...

Euromonitor International's RTD Tea in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

RTD Tea in South Africa
Euromonitor International
November 2023
List Of Contents And Tables
RTD TEA IN SOUTH AFRICA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Sparkling variant of rooibos offers alternative to carbonates
War-impacted source market restricts supply of essential sweetener
Postponement of further sugar tax increase offers reprieve
PROSPECTS AND OPPORTUNITIES
Parents increasingly choose healthier options for children, favouring rooibos variants
Rooibos flavour gradually diverts share away from alcohol
Challenging space drives brands to adopt influencer marketing strategies
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
SOFT DRINKS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in South Africa
DISCLAIMER
SOURCES
Summary 1 Research Sources