RTD Tea in Romania

Date: February 23, 2017
Pages: 29
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R72D8BC6ED1EN
Leaflet:

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RTD tea is popular amongst the younger demographic in urban areas preferring Nestea in 0.5-litre bottles; they are key for the leading player. RTD tea is generally used as an alternative to carbonates. Towards the end of the review period, smaller brands have entered the category increasing product diversity.

Euromonitor International's RTD Tea in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of RTD Tea by Category: Volume 2011-2016
  Table 2 Off-trade Sales of RTD Tea by Category: Value 2011-2016
  Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
  Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
  Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2011-2016
  Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2012-2016
  Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2013-2016
  Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2012-2016
  Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2013-2016
  Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2016-2021
  Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2016-2021
  Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
  Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
European Drinks SA in Soft Drinks (romania)
Strategic Direction
Key Facts
  Summary 1 European Drinks SA: Key Facts
  Summary 2 European Drinks SA: Operational Indicators
Competitive Positioning
  Summary 3 European Drinks SA: Competitive Position 2016
Parmalat Romania SA in Soft Drinks (romania)
Strategic Direction
Key Facts
  Summary 4 Parmalat Romania SA: Key Facts
  Summary 5 Parmalat Romania SA: Operational Indicators
Competitive Positioning
  Summary 6 Parmalat Romania SA: Competitive Position 2016
Tymbark-maspex Romania SRL in Soft Drinks (romania)
Strategic Direction
Key Facts
  Summary 7 Tymbark-Maspex Romania SRL: Key Facts
  Summary 8 Tymbark-Maspex Romania SRL: Operational Indicators
Competitive Positioning
  Summary 9 Tymbark-Maspex Romania SRL: Competitive Position 2016
Executive Summary
Consumption-based Growth Positively Influences Soft Drinks
Aqua Carpatica Gains Ground in Bottled Water
Coca-cola, Tymbark-maspex, European Drinks, Romaqua: the Establishment Rules
Product Development Lags Behind International Pace
Strong Growth Is Predicted for the Forecast Period
Key Trends and Developments
Carbonates Led by Coca-Cola
Bottled Water: A Romanian Business That Might Be Subject To Internationalisation
Regional Products Receive Government Support
Low Purchasing Power Caps Growth and Launches of Sophisticated Products
Market Data
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
  Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
  Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
  Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
  Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
  Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
  Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
  Table 24 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
  Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
  Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
  Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
  Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
  Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
  Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
  Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
  Table 32 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
  Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
  Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
  Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
  Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
  Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
  Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
  Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
  Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
  Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
  Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
  Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
  Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Fountain Sales in Romania
Sources
  Summary 10 Research Sources
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