RTD Tea in Romania

Date: March 4, 2016
Pages: 34
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R72D8BC6ED1EN
Leaflet:

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Recovering purchasing power for beverages and food in 2015 generated additional demand for RTD tea, which translated into higher volume sales. The consumer base remained somehow steady in 2015 as the target population were represented by the young population living in big cities and the outskirts with higher incomes. However, in the light of lowering prices due to the lower VAT of 9%, value sales were significantly affected, resulting in loss of value for retailers that were unable to...

Euromonitor International's RTD Tea in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
RTD TEA IN ROMANIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
  Table 2 Off-trade Sales of RTD Tea by Category: Value 2010-2015
  Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
  Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
  Table 5 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
  Table 6 Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
  Table 7 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
  Table 8 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
  Table 9 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
  Table 10 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
  Table 11 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
  Table 12 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
  Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
  Table 14 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
European Drinks SA in Soft Drinks (romania)
Strategic Direction
Key Facts
  Summary 1 European Drinks SA: Key Facts
  Summary 2 European Drinks SA: Operational Indicators
Competitive Positioning
  Summary 3 European Drinks SA: Competitive Position 2015
Parmalat Romania SA in Soft Drinks (romania)
Strategic Direction
Key Facts
  Summary 4 Parmalat Romania SA: Key Facts
  Summary 5 Parmalat Romania SA: Operational Indicators
Competitive Positioning
  Summary 6 Parmalat Romania SA: Competitive Position 2015
Tymbark-maspex Romania SRL in Soft Drinks (romania)
Strategic Direction
Key Facts
  Summary 7 Tymbark-Maspex Romania SRL: Key Facts
  Summary 8 Tymbark-Maspex Romania SRL: Operational Indicators
Competitive Positioning
  Summary 9 Tymbark-Maspex Romania SRL: Competitive Position 2015
Executive Summary
Vat Changes Stimulate Volume Sales of Soft Drinks
Modern Retailing Continues To Gain Ground Against Traditional Channels
Coca-Cola Hbc Romania SRL Continues To Lead Soft Drinks
New Product Developments Aim To Stimulate Demand for Soft Drinks
Soft Drinks Volume Is Expected To Maintain An Accelerated Growth Rate
Key Trends and Developments
Vat for Non-alcoholic Drinks Changes From 24% To 9%
Modern Retailing Continues To Grow and To Stimulate Sales of Soft Drinks
Private Label Sales Are Affected by Price Decreases
Market Data
  Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
  Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
  Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
  Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
  Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  Table 25 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  Table 27 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
  Table 28 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
  Table 29 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
  Table 30 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
  Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
  Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
  Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
  Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
  Table 35 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
  Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
  Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
  Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
  Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
  Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
  Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
  Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
  Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Romania
Sources
  Summary 10 Research Sources
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