RTD Tea in the Philippines

December 2023 | 29 pages | ID: RB1B57DEC08EN
Euromonitor International Ltd

Abstracts

Building on the momentum of 2022, volume sales of RTD tea recorded healthy growth in off-trade channels in 2023. This was largely due to the return of normal, fast-paced lifestyles, which led to an increased incidence of impulse purchases through retail, as individuals stopped off at sari-sari stores or convenience stores on their way to school or work. Unlike powder concentrates, RTD tea is suitable for on-the-go consumption, given its ready-to-drink nature. Growth was also attributable to the...

Euromonitor International's RTD Tea in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

RTD Tea in the Philippines
Euromonitor International
May 2024

LIST OF CONTENTS AND TABLES

RTD TEA IN THE PHILIPPINES
KEY DATA FINDINGS

2023 DEVELOPMENTS

RTD tea sees healthy gains
Universal Robina Corp consolidates its lead
Health and wellness concerns benefit reduced sugar RTD tea
PROSPECTS AND OPPORTUNITIES
Further expansion for RTD tea
Reduced sugar still RTD tea will benefit from health and wellness trend
Premiumisation may grow in prominence
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
SOFT DRINKS IN THE PHILIPPINES
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in the Philippines
DISCLAIMER
SOURCES
Summary 1 Research Sources