RTD Tea in Greece

Date: February 16, 2016
Pages: 30
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: RE2B875FB43EN
Leaflet:

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Despite being a category with very good growth potential and in spite of the substantial investment of most of the players in the category in new product launches and advertising campaigns, RTD tea witnessed steep declines in sales in 2015. The declines seen in value sales were stronger than the volume declines due to the fact that most companies active in the category have been using aggressive price discounts to attract consumer attention, boost demand generate higher volume sales.

Euromonitor International's RTD Tea in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
  Table 2 Off-trade Sales of RTD Tea by Category: Value 2010-2015
  Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
  Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
  Table 5 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
  Table 6 Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
  Table 7 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
  Table 8 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
  Table 9 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
  Table 10 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
  Table 11 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
  Table 12 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
  Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
  Table 14 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Epsa SA in Soft Drinks (greece)
Strategic Direction
Key Facts
  Summary 1 EPSA SA: Key Facts
Competitive Positioning
  Summary 2 EPSA SA: Competitive Position 2015
Executive Summary
Political Developments Result To Losses
Out-of-home Soft Drink Consumption Declines Dramatically
Domestic Players Benefit From the Rising Solidarity Among the Greek Population
Rtd Coffee Under the Spotlight of New Product Developments
Economic Prospects Remain Gloomy for Greece, Hindering Soft Drinks Sales Growth
Key Trends and Developments
Political Developments Result in Declining Sales of Soft Drinks
Capital Controls Complicate Trading Processes
Domestic Brands and Companies Outperform Multinational Rivals
Supermarkets Gain Share in the Retail Distribution of Soft Drinks at the Expense of On-trade and Impulse Channels
Market Data
  Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
  Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
  Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
  Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
  Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  Table 25 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  Table 27 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
  Table 28 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
  Table 29 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
  Table 30 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
  Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
  Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
  Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
  Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
  Table 35 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
  Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
  Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
  Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
  Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
  Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
  Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
  Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
  Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Greece
Sources
  Summary 3 Research Sources
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