RTD Tea in Greece

December 2023 | 27 pages | ID: RE2B875FB43EN
Euromonitor International Ltd

Abstracts

The penetration of RTD Tea sales in supermarkets remains low, and the bulk of the retail volume is derived from the impulse channel. As impulse purchases drive consumption, RTD tea is less impacted by the cut in consumer spending that is challenging most soft drinks categories. The decline in retail volume is somewhat driven by the unfavourable weather in 2023. RTD tea consumption is very seasonal in Greece, with sales picking up in mid-spring as temperatures begin to rise. The low temperatures...

Euromonitor International's RTD Tea in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

RTD Tea in Greece
Euromonitor International
December 2023

LIST OF CONTENTS AND TABLES

RTD TEA IN GREECE
KEY DATA FINDINGS

2023 DEVELOPMENTS

Impulse purchases account for the bulk of sales in RTD Tea
Delta Foods expands its Life Tsai product portfolio
PepsiCo launches Sparkling Ice Tea in Greece
PROSPECTS AND OPPORTUNITIES
Seasonality will remain high, driving sales on the RTD Tea landscape
Larger pack size is starting to grow in significance for home-consumption
Products with wellness positionings and reduced sugar will perform the best
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
SOFT DRINKS IN GREECE
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
Due to dramatic price hikes in food, utilities and energy prices, consumers were forced to cut down on non-essentials, impacting soft drinks. Alongside supermarket sales of soft drinks decreasing, impulse purchases through kiosks and convenience stores also suffered. The decline in disposable incomes equally impacted on trade performance, although most product sales were growing in line with the loss seen during COVID-19.

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 32 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Greece
DISCLAIMER
SOURCES
Summary 1 Research Sources