RTD Tea in Georgia

Date: February 17, 2016
Pages: 24
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R134D9D2387EN
Leaflet:

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Players within RTD tea are trying to expand the category by changing its seasonality. In 2014, most RTD tea was sold in the summer; however, starting in 2015, players launched strong advertising activities all year long; through this, they hoped to increase volume sales of RTD tea.

Euromonitor International's RTD Tea in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
  Table 2 Off-trade Sales of RTD Tea by Category: Value 2010-2015
  Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
  Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
  Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
  Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
  Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
  Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
  Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
  Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
  Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
  Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Kartuli Ludis Ko in Soft Drinks (georgia)
Strategic Direction
Key Facts
  Summary 1 Kartuli Ludis Ko: Key Facts
  Summary 2 Kartuli Ludis Ko: Operational Indicators
Competitive Positioning
  Summary 3 Kartuli Ludis Ko: Competitive Position 2015
Executive Summary
Unit Prices Affected by Currency Devaluation
Changes in Consumer Habits Change the Structure of Categories
Soft Drinks Dominated by Cola and Bottled Water Manufacturers
Crisis Does Not Stop Launches
Total Volume Growth Set To Decline Over the Forecast Period
Market Data
  Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
  Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
  Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  Table 23 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
  Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
  Table 27 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
  Table 28 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
  Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
  Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
  Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
  Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
  Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
  Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
  Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
  Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
  Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
  Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
  Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Sources
  Summary 4 Research Sources
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