RTD Tea in Egypt

December 2023 | 26 pages | ID: R0A0D3EE031EN
Euromonitor International Ltd

Abstracts

While RTD tea has performed reasonably well in 2023, it remains very much a niche area in Egypt, with only sports drinks generating lower off-trade volume sales among the main categories in the local soft drinks market. Even with the emergence of cheaper varieties from domestic manufacturers in recent years, unit prices for these products are still considered to be relatively high, especially as compared to more popular beverages such as carbonates. Moreover, although RTD tea products are becomi...

Euromonitor International's RTD Tea in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

RTD Tea in Egypt
Euromonitor International
December 2023

LIST OF CONTENTS AND TABLES

RTD TEA IN EGYPT
KEY DATA FINDINGS

2023 DEVELOPMENTS

RTD tea remains a niche category in Egypt
Lipton holds its strong lead amid new arrivals from local brands
Prices of iced tea continue to rise
PROSPECTS AND OPPORTUNITIES
RTD tea to grow moderately as it enjoys niche status
New local brands to drive sales with more affordable options
RTD tea to become a more niche, luxury item
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
SOFT DRINKS IN EGYPT
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs Retail
What next for soft drinks?
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Egypt
DISCLAIMER
SOURCES
Summary 1 Research Sources