RTD Tea in Austria

January 2024 | 28 pages | ID: R85AD77E5A1EN
Euromonitor International Ltd

Abstracts

In 2023, consumers were more active and spent increased time away from home, driving demand for products that could be consumed on the go, including RTD tea. The product is a popular alternative to regular carbonates or even water, especially as RTD tea is perceived as healthier than other options, including carbonates. Consumers making purchases on the go also encourages impulse buying, with many consumers, for example, grabbing a snack bar with an RTD tea at fast food outlets and kiosks, boost...

Euromonitor International's RTD Tea in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

RTD Tea in Austria
Euromonitor International
May 2024

LIST OF CONTENTS AND TABLES

RTD TEA IN AUSTRIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Rising on-the-go sales and impulse purchases drive growth for RTD tea
New products and innovative flavour offerings support value growth
Rauch Fruchtsдfte retains its leads; however, private label gains ground
PROSPECTS AND OPPORTUNITIES
Growth potential is high as consumers migrate to healthier drinks, such as RTD tea
Flavour and quality ingredients shape new product developments
Reduced sugar variants will remain low as consumers focus on added benefits
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
SOFT DRINKS IN AUSTRIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 27 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 28 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 29 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 30 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 31 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Austria
DISCLAIMER
SOURCES
Summary 1 Research Sources