RTD Tea in Germany

Date: February 1, 2017
Pages: 28
Price:
US$ 990.00 US$ 792.00
Offer valid until July 31, 2017!
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R16CE6870CBEN
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RTD Tea in Germany
RTD tea faced another challenging year in 2016, posting a further decline in both off-trade volume and current value terms. RTD tea continued to suffer from a high sugar content, with consumers increasingly looking to reduce their sugar intake as part of a healthier lifestyle. The fact that this also includes young consumers is particularly problematic as RTD tea in Germany is mostly consumed by younger generations. In addition, a study released in 2016 by a European organisation which focuses o...

Euromonitor International's RTD Tea in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of RTD Tea by Category: Volume 2011-2016
  Table 2 Off-trade Sales of RTD Tea by Category: Value 2011-2016
  Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
  Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
  Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2011-2016
  Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2012-2016
  Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2013-2016
  Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2012-2016
  Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2013-2016
  Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2016-2021
  Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2016-2021
  Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
  Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Executive Summary
Soft Drinks Records A Positive Performance in 2016, Benefiting From A Stable Economic Outlook
High-priced Specialities Enjoy Growing Demand
Coca-Cola Leads the Competitive Environment
Smoothies the Most Promising Product Area in 2016
Demographic Situation Expected To Exert A Stronger Impact
Key Trends and Developments
Germans Accept A Price Premium When Buying Soft Drinks As An Indulgence Product
Health Trend Grows Stronger in Soft Drinks
Convenient Packs and Large Bottles Grow at the Expense of Regular Formats
Market Data
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
  Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
  Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
  Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
  Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
  Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
  Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
  Table 24 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
  Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
  Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
  Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
  Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2012-2016
  Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2013-2016
  Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2012-2016
  Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2013-2016
  Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
  Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
  Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
  Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
  Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
  Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
  Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
  Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
  Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
  Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
  Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
  Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
  Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
  Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
  Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
  Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
  Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Germany
Definitions
Sources
  Summary 1 Research Sources












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