RTD Tea in Estonia

Date: March 2, 2018
Pages: 21
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: RAE92F1E45EEN
Leaflet:

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RTD tea is expected to be taxed in the same way as other carbonates. If the tax on drinks with added sugar is introduced in 2018, the sales decline will be significant in 2018 and 2019, and then smaller in the following years. Even without the tax, the category is expected to decline slightly, as consumers are expected to shift increasingly towards bottled water, including flavoured bottled water. These drinks are seen as healthier, mainly due to the high sugar content in RTD tea, and also becau...

Euromonitor International's RTD Tea in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Government Tax Plans Expected To Decrease Consumption
Number of Brands Expected To Remain Limited
Marketing Expected To Be Targeted at Young Consumers
Competitive Landscape
Few Large Competitors Present in the Category
Smaller Competitors Can Compete in Rural Areas and On-trade
Premium Ice Tea
Category Data
  Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Executive Summary
Sweet Soft Drinks Expected To Lose Share To Bottled Water
Tax Expected To Decrease Consumption
Large Companies Continue Leading This Mature Market
New Organic Juice Company Is A Good Example of the Increasing Health Trend
On-trade Growing in Line With Economic Growth and Wage Growth
Market Data
  Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Sources
  Summary 1 Research Sources
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