RTD Tea in Brazil

Date: March 31, 2016
Pages: 36
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R0382A5A08CEN
Leaflet:

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RTD tea in Brazil has been growing despite consumers’ low interest in drinking tea on a regular basis. It seems that the iced RTD version of it has conquered their attention in their pursuit of healthier lifestyles aligned with the growing range of available flavours. The category has benefited mainly from the migration from carbonates, as the first is perceived to be lighter, healthier and thirst quenching. Whilst major existing players continue to invest in expanding their range of flavours...

Euromonitor International's RTD Tea in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
  Table 2 Off-trade Sales of RTD Tea by Category: Value 2010-2015
  Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
  Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
  Table 5 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
  Table 6 Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
  Table 7 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
  Table 8 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
  Table 9 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
  Table 10 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
  Table 11 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
  Table 12 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
  Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
  Table 14 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Cia Brasileira De Bebidas in Soft Drinks (brazil)
Strategic Direction
Key Facts
  Summary 1 Cia Brasileira de Bebidas: Key Facts
  Summary 2 Cia Brasileira de Bebidas: Operational Indicators
Competitive Positioning
  Summary 3 Cia Brasileira de Bebidas: Competitive Position 2015
Wow Indústria E Comércio Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
  Summary 4 Wow Indústria e Comércio Ltda: Key Facts
Competitive Positioning
  Summary 5 Wow Indústria e Comércio Ltda: Competitive Position 2015
Executive Summary
Shrinking Available Income Decelerates Sales of Soft Drinks
Powder Concentrates To Recover Sales During Economic Crisis
Small and Regional Premium Players Emerge and Gain Market Share
Companies Expand Range of Flavours and Packaging Sizes
Increasing Production Costs and Shrinking Available Income Challenge Manufacturers
Key Trends and Developments
Powder Concentrates Aim for Higher Added-value Perception
Cold-pressed Juice Increases Volume Sales by Offering Health and Convenience
Guarana-based Soft Drinks To Become Increasingly Relevant in Many Categories
Market Data
  Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
  Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
  Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
  Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
  Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  Table 25 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  Table 27 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
  Table 28 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
  Table 29 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2011-2015
  Table 30 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2012-2015
  Table 31 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2011-2015
  Table 32 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2012-2015
  Table 33 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
  Table 34 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
  Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
  Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
  Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
  Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
  Table 39 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
  Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
  Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
  Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
  Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
  Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
  Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
  Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
  Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Brazil
Definitions
Sources
  Summary 6 Research Sources
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