RTD Coffee in Malaysia

February 2024 | 26 pages | ID: R5E57D04DA4EN
Euromonitor International Ltd

Abstracts

RTD coffee is seeing fairly stable, albeit low, volume sales in both on-trade and off-trade terms. This is supported by the popularity of coffee in the country overall, with reports in mid-to-late 2023 citing Malaysia as ranked third in Asia Pacific regarding spikes in coffee consumption. However, RTD coffee also faces competition from other drinks (eg energy drinks), along with competition from hot coffee. Indeed, as a result of the high levels of coffee consumption in the country, new speciali...

Euromonitor International's RTD Coffee in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Coffee market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

RTD Coffee in Malaysia
Euromonitor International
May 2024

LIST OF CONTENTS AND TABLES

RTD COFFEE IN MALAYSIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

RTD coffee faces ongoing competition from hot coffee and other soft drinks
Players leverage innovative marketing campaigns to boost brand awareness
Novelty product launches aim to catch consumers’ attention
PROSPECTS AND OPPORTUNITIES
Stabilisation in sales expected due to improving economy over the forecast period
Expansion in off-trade distribution expected, as players aim to reach a wider consumer audience
Line expansions and novelty products set to continue over the forecast period
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 2 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
SOFT DRINKS IN MALAYSIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Malaysia
DISCLAIMER
SOURCES
Summary 1 Research Sources