RTD Coffee in Estonia

February 2022 | 25 pages | ID: RD24AFE05EEEN
Euromonitor International Ltd

Abstracts

RTD coffee is regarded as offering a convenient alternative to energy drinks for consumers who tend to perceive coffee as a healthier option. The convenience trend in Estonia is leading to a growing number of busy local consumers looking for packaged drinks they can consume on-the-go, and this supported sales in 2021. In addition, manufacturers also responded to the developing health and wellness trend in Estonia by launching new vegan RTD coffee products with non-dairy ‘milks’.

Euromonitor International's RTD Coffee in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Coffee market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

RTD COFFEE IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rising demand for convenience fuels interest among consumers
New product developments fuel dynamic growth within RTD coffee
Paulig Coffee Estonia takes the lead in off-trade value terms in 2021
PROSPECTS AND OPPORTUNITIES
Prospects for on-trade sales remain bleak unless awareness rises
Increasingly hot summers bode well for sales of RTD coffee in the future
Improved positioning across more retail channels offers RTD coffee scope for growth
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 2 Off-trade Sales of RTD Coffee: Value 2016-2021
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026
SOFT DRINKS IN ESTONIA
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources