Research Report on Chinese Juice Beverage Industry, 2010-2011

Date: May 22, 2010
Pages: 60
Price:
US$ 2,600.00
Publisher: China Research and Intelligence Co., Ltd.
Language:
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Online Subscription, Hard Copy Mail Delivery
ID: R820BFBEE39EN
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Research Report on Chinese Juice Beverage Industry, 2010-2011
In China, juice beverages contain fruit & vegetable juice and fruit & vegetable beverage. The fruit & vegetable juice is made directly from fresh or chilled fruits and vegetables. Fruit & vegetable beverages are ready- for- drink beverages by adding water, sugar liquor and sour agent, etc into the juice and concentrated juice of fruits and vegetables. In China, the juice content for fruit & vegetable beverages should be no less than 10%, otherwise they will belong to other kinds of beverages.

China is abundant in fruit resources. In 2009, Chinese fruit yield came up to about 120 million tons (excluding melons), ranking the world Top. Despite the gigantic population, Chinese consumption of juice beverage is quite low. The annual juice beverage consumption per capita was below 10 liters in 2009. According to the market investigation of China Research and Intelligence, in 2009, Chinese juice beverage production amounted to 13.47 million tons, 14.20% increase over 2008; the market scale reached approximately CNY 57.50 billion, rising by 15% YOY.

The market investigation of China Research and Intelligence shows that, in Chinese juice beverage market, the market share of 100% concentration juice is only 5%- 6%, while the most shares are held by low- concentration juice beverages (juice content no more than 25%). This is mainly due to the purchase capacity and consumption ideas of consumers.

By the end of 2009, there were already over 1,000 juice processing enterprises in China, but few of them are large ones. Except that the products of several enterprises such as Huiyuan, Coca- Cola and Pepsi can be sold well all over China, most other enterprises can only sell their products in the regional markets. Restricted by the financial capacity and marketing channels etc., those regional enterprises are unable to operate in the national market. In the long run, these regional enterprises are likely to become the acquisition objects of juice beverage giants, who can improve their regional market shares and set up localized production bases through the acquisition.

The outbreak of the international financial crisis in 2008H2 gave a big blow to Chinese juice beverage export. In 2008, China’s total export volume of juice beverage decreased to 794,000 tons and the export value came up to USD 1.26 billion, dropping by 30.4% YOY and 7% YOY separately. The international financial crisis impacted Chinese juice beverage export market greatly. In 2009, China’s export volume of juice beverages rose to 897,000 tons. However, due to the declining export price, the export value dropped by 39.40% YOY to USD 762.40 million. In 2010Q1, Chinese juice beverage export continued to decrease.

A large part of Chinese juice beverage market is occupied by cheap low- concentration juice beverages, with small space for high- concentration juice beverages of high prices. Generally, consumers will not cut down the expenses on juice beverages. Therefore, the domestic juice beverage market did not suffer great losses in the global financial crisis.

According to the investigation of China Research and Intelligence in the development course of beverage markets in the world, when the GDP per capita reaches USD 3,000, residents will pay more attention to vitamin supplement beverages. Natural juice beverages are superior to carbonated beverages, tea beverages and mineral spring water, expected to dominate the beverage market in the new round consumption upgrading. In 2009, Chinese GDP per capita exceeded USD 3,000. It is forecast that Chinese juice beverage market will sustain the rapid growth in 2010- 2014 and the juice beverage consumption per capita will also rise fast in China. In the following years, Chinese juice beverage market is expected to become the competition focus of domestic and foreign enterprises.

Through this report, readers can acquire more information:

- Analysis on the development environment of Chinese juice beverage industry
- Analysis on the status quo of Chinese juice beverage industry
- Upstream industry chain of Chinese juice beverage industry
- Market competition in Chinese juice beverage industry
- Import & export of Chinese juice beverage industry
- Analysis on M&A cases in Chinese juice beverage industry
- Analysis on the influence of global financial crisis on Chinese juice beverage industry
- Major enterprises in Chinese juice beverage enterprises and their operation
- Analysis on development tendency of Chinese juice beverage industry
- Recommendations on the M&A in Chinese juice beverage industry
- Contacts of major juice beverage producers in China

Following persons are recommended to buy this report:

- Beverage producers
- Fruit planting enterprises
- Beverage package enterprises
- Juice beverage import & export enterprises
- Investors concerning the juice beverage industry
- Research institutes concerning the juice beverage industry
- Others concerning the juice beverage industry
1 OVERVIEW OF CHINESE JUICE BEVERAGE MARKET

1.1 General Development Situation of Chinese Juice Beverage Industry, 2009-2010
  1.1.1 Concepts Related to Juice Beverage
  1.1.2 Overview of Chinese Juice Beverage Market
  1.1.3 Status quo of Juice Beverage Market by Segment
1.2 Analysis on the Development Environment of Chinese Juice Beverage Industry, 2009-2010
  1.2.1 Macro Economic Environment
  1.2.2 Policy Environment
  1.2.3 Technology Environment
1.3 Influences of Global Financial Crisis on Chinese Juice Beverage Industry
  1.3.1 Short-term Influence
  1.3.2 Medium to Long Term Influence
1.4 Analysis on the Competition in Chinese Juice Beverage Industry
  1.4.1 Competition within the Industry
  1.4.2 Bargaining Power of Buyers
  1.4.3 Bargaining Power of Sellers
  1.4.4 Threats from New Entrants
  1.4.5 Threats from Substitutes

2 DEVELOPMENT OF CHINESE JUICE BEVERAGE MARKET IN MAJOR REGIONS

2.1 Beijing
  2.1.1 Production
  2.1.2 Consumption
  2.1.3 Market Competition
2.2 Shanghai
  2.2.1 Production
  2.2.2 Consumption
  2.2.3 Market Competition
2.3 Guangdong
2.4 Zhejiang

3 ANALYSIS ON UPSTREAM SECTORS OF JUICE BEVERAGE IN CHINA, 2008-2009

3.1 White Sugar
  3.1.1 Price Trend of White Sugar in China, 2008
  3.1.2 Supply and Demand of White Sugar in China, 2008
  3.1.3 Prediction on the Price Tendency of White Sugar in China, 2009
3.2 Fruit
  3.2.1 Major Fruits for Juice Beverages and the Consumption Volumes
  3.2.2 Price Trend of Major Fruits in China, 2008-2009
  3.2.3 Prediction on Supply-Demand and Price of Major Fruits in China, 2009
3.3 Package
  3.3.1 Overview of Chinese Juice Beverage Package Industry
  3.3.2 Prediction on the Development of Chinese Juice Beverage Package Market

4 ANALYSIS ON MAJOR ENTERPRISES IN CHINESE JUICE BEVERAGE INDUSTRY

4.1 Beijing Huiyuan Beverage and Food Group Co., Ltd
  4.1.1 Overview
  4.1.2 Status in Chinese Juice Beverage Industry
  4.1.3 Operation
  4.1.4 Development Strategy
4.2 Uni-President Group
  4.2.1 Overview
  4.2.2 Status in Chinese Juice Beverage Industry
  4.2.3 Operation
  4.2.4 Development Strategy in China
4.3 Hangzhou Wahaha Group Co., Ltd
  4.3.1 Overview
  4.3.2 Status in Chinese Juice Beverage Industry
  4.3.3 Operation
  4.3.4 Development Strategy
4.4 Ting Hsin International Group
  4.4.1 Overview
  4.4.2 Status in Chinese Juice Beverage Industry
  4.4.3 Operation in China
  4.4.4 Development Strategy in China
4.5 Coca-Cola
  4.5.1 Operation in China
  4.5.2 Status in Chinese Juice Beverage Industry
  4.5.3 Development Strategy in China
4.6 PepsiCo Inc.
  4.6.1 Operation in China
  4.6.2 Status in Chinese Juice Beverage Industry
  4.6.3 Development Strategy in China
4.7 Nongfu Spring Co., Ltd
4.8 Great Lakes (Tianjin) Fresh Food and Juice Co., Ltd
4.9 SDIC Zhonglu Fruit Juice Co., Ltd
4.10 Other Enterprises

5 ANALYSIS ON M&A IN CHINESE JUICE BEVERAGE INDUSTRY

5.1 Analysis on Factors Affecting M&A
  5.1.1 Market
  5.1.2 Policy
  5.1.3 Other Factors
5.2 Analysis on M&A in Chinese Juice Beverage Industry – Case I
  5.2.1 Introduction to the Case
  5.2.2 Reasons for Success
5.3 Analysis on M&A in Chinese Juice Beverage Industry – Case II
  5.3.1 Introduction to the Case
  5.3.2 Reasons for Success
5.4 Analysis on M&A in Chinese Juice Beverage Industry – Case III
5.5 Analysis on M&A of Huiyuan by Coca-Cola
  5.5.1 Introduction to the Case
  5.5.2 Reasons for Failure
  5.5.3 Influences on Chinese Juice Beverage Industry
5.6 Analysis on M&A Trend in Chinese Juice Beverage Industry
5.7 Recommendations for M&A in Chinese Juice Beverage Industry

6 ANALYSIS ON DEVELOPMENT AND INVESTMENT IN CHINESE JUICE BEVERAGE INDUSTRY

6.1 Analysis on Factors Affecting the Development of Chinese Juice Beverage Industry
  6.2.1 Favorable Factors
  6.2.2 Unfavorable Factors
6.2 Prediction on the Development of Chinese Juice Beverage Market
  6.2.1 Market Scale
  6.2.2 Product Structure
  6.2.3 Competition
6.3 Recommendations for Investment in Chinese Juice Beverage Industry
  6.3.1 Investment Opportunities
  6.3.2 Investment Risks
  6.3.3 Recommendations on Investment and Development

SELECTED CHARTS

Chart Chinese Juice Beverage Production, 2005-2009
Chart Scale of Chinese Juice Beverage Market, 2005-2009
Chart Chinese Juice Beverage Industry Chain
Chart Production and Consumption of White Sugar in China, 2006-2010
Chart Juice Beverage Consumption per Capita in China, 2005-2009
Chart Chinese Export Volume of Juice Beverages, 2005-2009
Chart Operation of Beijing Huiyuan Beverage and Food Group Co., Ltd, 2005-2009
Chart Major Juice Beverage Products of Coca-Cola in Chinese Market, 2009-2010
Chart Segmentation of Chinese Juice Beverage Market, 2010
Chart Sales Volume of Household Juice Extractors in China, 2005-2009
Chart Acceptance Rates of Juice Beverages with Different Flavors by Chinese Consumers
Chart Sales of Zhejiang Juice Beverage Market, 2005-2009
Chart Prior Considerations of Shanghai Consumers in Purchasing Juice Beverages
Chart Prediction on the Share of Low-concentration Juice Beverages in Chinese Juice Beverage Market, 2010-2014
Chart Prediction on the Scale of Chinese Juice Beverage Market, 2010-2014
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