Other Hot Drinks in Morocco

December 2023 | 21 pages | ID: O2343B488C8EN
Euromonitor International Ltd

Abstracts

Other hot drinks continued to be the smallest area of the hot drinks landscape, being mainly comprised of flavoured powder drinks. The landscape struggles to establish itself in Morocco, as hot chocolate-based drinks are considered a luxury and non-essential product. As such, while most price-sensitive consumers cut their spending during 2023, items such as other hot drinks are quickly left on shopping lists.

Euromonitor International's Other Hot Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Other Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Other Hot Drinks in Morocco
Euromonitor International
December 2023

LIST OF CONTENTS AND TABLES

OTHER HOT DRINKS IN MOROCCO
KEY DATA FINDINGS

2023 DEVELOPMENTS

Other hot drinks sales suffer from being considered a luxury
Home baking and health trends drive sales of other hot drinks
Price sensitivity boosts sales of private label as consumers trade down
PROSPECTS AND OPPORTUNITIES
Health concerns and economic uncertainty leads to slow retail volume growth
The growing popularity of flavoured milk dampens growth
Lack of product development and advertising support challenges sales
CATEGORY DATA
Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028
HOT DRINKS IN MOROCCO
EXECUTIVE SUMMARY
Hot drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 13 Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 14 Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources