Non Alcoholic Beverage Industry in India (2011-2015)

July 2012 | 57 pages | ID: N543BA3F731EN
IS Advisors

Abstracts

Executive summary

With the rising health consciousness among Indians, focus is increasingly shifting towards healthier eating and drinking habits.

Asia Pacific (APAC) is today, the largest global market for non-alcoholic beverages. India stands among the largest consumers of non alcoholic beverages in Asia. With the increase in urbanization and economic development across the country, growth projections are quite high in this segment.

Trends in the industry

• New concepts
• Global companies eyeing India as a manufacturing base
• Increase in FDI in food processing industry

The growth of the Indian non-alcoholic beverage industry from FY’2005-FY’2011 has largely been due to the increasing inflow of Foreign Direct Investments (FDIs). After the liberalization of trade policies, foreign investments have started to flow into the Indian markets.

The non alcoholic beverage industry is expected to rise tremendously due to presence of strong consumer base in India.

Scope of the report

• Non Alcoholic Beverage Industry in India at a glance
• Emerging trends in the industry like new concepts, global companies eyeing India as a manufacturing base and increase in FDI in food processing industry
• Factors driving growth, Issues & Challenges
• Government Regulations & Initiatives in Indian market
• Major players
• Forecasts

Reasons to buy

• To understand the various factors which are fuelling the growth and those which are/will be critical for the industry performance in the near term
• Comprehensive report covering all the aspects required to understand the industry performance and future prospects.
• The report elucidates the current market scenario of the industry and forecasts key parameters which helps to anticipate the industry performance

Contents

TABLE of CONTENTS

1. OVERVIEW

1.1 Structure of the Industry
  1.1.1 Carbonated drinks
  1.1.2 Non carbonated drinks

2. DEMAND SUPPLY SCENARIO

3. INDUSTRY GROWTH DRIVERS

3.1 Favorable Demographics
  3.1.1 Rising middleclass
  3.1.2 Rise in discretionary income
  3.1.3 Rise in working population
3.2 Increase in health and fitness awareness

4. EMERGING TRENDS IN THE INDUSTRY

4.1 New concepts
4.2 Global companies are eyeing India as manufacturing base
4.3 Increase in Foreign Direct Investment (FDI) in food processing industry

6. SWOT ANALYSIS

6.1 Strengths
  6.1.1 Wider choices to the consumers
  6.1.2 Health benefits
  6.1.3 Improved distribution channel
  6.1.4 Low cost labor
  6.1.5 Favorable climatic condition for fruits and vegetables
6.2 Weaknesses
  6.2.1 Lack of warehousing and infrastructure facilities
  6.2.2 Huge capital investment
  6.2.3 Low penetration in rural areas
  6.2.4 High promotional cost
  6.4.5 Lack of brand differentiation
6.3 Opportunities
  6.3.2 Rising per capita income
  6.3.3 Increasing health consciousness
  6.3.4 Increase in consumer expenditure on food and beverages
6.4 Threats
  6.4.1 Increasing demand for alcoholic beverages
  6.4.3 Price volatility of key raw material and packaging
  6.4.4 Rising Competition
  6.4.5 Government Tax

7. PORTERS 5 FORCES

7.1 Bargaining power of buyers
7.2 Bargaining power of suppliers
7.3 Threat of substitutes
7.4 Rivalry among existing players
7.5 Threat of new entrants

8. KEY PLAYERS

8.1 Coca Cola India
8.2 Pepsi Co India
8.3 GCMMF (AMUL)
8.4 Dabur India Ltd.

9. THE HERFINDAHL-HIRSCHMAN INDEX

10. INDUSTRY PERFORMANCE

11.FORECAST

12. ANNEXURE

List of Tables and Figures
Figure1 Domestic consumption (ltr. mn, 2011-2015E)
Figure 2 Market share (%, 2011)
Figure 3 Market share of non alcoholic beverages (%,2011)
Figure 4 Types of non-alcoholic beverages
Figure 5 Types of carbonated drinks
Figure 6 Market share of leading fizzy drink companies (%, 2011)
Figure 7 Types of non carbonated beverages
Figure 8 Forms of Fruit juices
Figure 9 Market share of fruit beverages (%,2011)
Figure 10 Types of functional beverages
Figure 11 Types of sports drinks
Figure 12 Market share of tea (%, 2011)
Figure 13 Oversea shipment of coffee ($mn,2009-2011)
Figure 14 Market share of bottled water (%, 2011)
Figure 15 Types of water used in Bottled water
Figure 16 Consumption and per capita consumption (mn ltr., 2011-2015E)
Figure 17 Sale volume of carbonated drinks ( mn,ltr.,2011-2015E)
Figure 18 Sale volume of Bottled water( mn ltr.,2011-2015E)
Figure 19 Sale volume of milk beverages ( mn ltr.,2011-2015E)
Figure 20 Turnover of Tea ($ mn, 2011-2015)
Figure 21 Demand for fruit beverages ($ bn, 2005-2015E)
Figure 22 Demand of squashes and syrup (mn tons, 2005-2015E)
Figure 23 Demand of carbonated beverages (mn cases,2005-2015E)
Figure 24 Growth in fruit beverages (%, 2004-2015E)
Figure 25 Growth in middle class households (mn, 2005-2025E)
Figure 26 Growth in discretionary income (%, 2000-2020E)
Figure 27 Rise in working population (mn, 1990-2030E)
Figure 28 Youth population in India (mn, 2005-2015E)
Figure 29 Share of youth in the total population (% share, 2011)
Figure 30 FDI inflow in the food processing industry ($ mn, 2006-2015E)
Figure 31 Advertisement expenditure ($ mn,2010-2015E)
Figure 32 Increase in per capita income ($ bn, 2010-2012E)
Figure 33 Consumer expenditure on food and non alcoholic beverages ($ bn, 2000-2015E)
Figure 34 Consumption of alcoholic beverages (ltr mn, 2011-2015E)
Figure 35 Market share of Coca Cola (%, 2011)
Figure 36 Market concentration
Figure 37 Volume growth of Coca cola (%, 2011)
Figure 38 Market share of leading tea brands(%,2011)
Figure 39 Top five soft drink consuming countries (ltr mn, 2011)
Figure 40 Growth in Gross Domestic Product (%,2005-2040E)
Figure 41 Growth in consumption for food and beverages(%,2011)
Table 1 Import duty for non alcoholic beverages ( %, 2012)
Table 2 Nutritional content in carbonated beverages
Table 3 Nutritional content in juices
Table 4 Nutritional content in milk
Table 5 Nutritional content in tea
Table 6 Market share of fruits (%,2011)
Table 7 Market share of vegetable (%, 2011)
Table 8 Negotiating Leverage of Buyers
Table 9 Negotiating Leverage of Suppliers
Table 10 Threat of Substitutes
Table 11 Degree of Rivalry
Table 12 Threat of New Entry