Melitta Unternehmensgruppe Bentz KG in Hot Drinks (World )

September 2012 | 32 pages | ID: ME5FC2363A1EN
Euromonitor International Ltd

Abstracts

German company Melitta derives the bulk of coffee sales from just two markets, Germany and Brazil, which combined account for over 96% of its total coffee retail sales. In view of the mature nature of fresh coffee in Germany, Brazil is likely to become an increasingly important growth driver for the company. Cementing its position among the leading players (possibly through further M&A activities) in Brazil should be a priority for the company.

Euromonitor International’s Melitta Unternehmensgruppe Bentz KG in Hot Drinks (World ) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Hot Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Coffee Opportunities
Brand Strategy
Operations
Recommendations