Mars: Performance, Capabilities, Goals and Strategies in the Worldwide Food and beverage Market
Global PDF: US$ 4,100.00
A strategic assessment of Mars, one of the world’s leading food and beverage companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global food and beverage market.
Contains 62 pages and 5 tables
A strategic assessment of Mars, one of the world’s leading food and beverage companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global food and beverage market.
Contains 62 pages and 5 tables
I. BUSINESS ORGANIZATION
II. SENIOR MANAGEMENT
III. FACILITIES AND EMPLOYEES
IV. PRODUCT PORTFOLIO
V. MARKETING TACTICS
VI. SALES AND PROFIT GROWTH
VII. R&D AND NEW PRODUCT DEVELOPMENT
VIII. COLLABORATIVE ARRANGEMENTS
IX. STRATEGIC DIRECTION
LIST OF TABLES
Table 1: Mars Sales and Operating Profit Growth
Table 2: Mars Sales by Major Subsidiary
Table 3: Mars Sales Growth by Subsidiary
Table 4: Mars Sales by Geographic Region
Table 5: Mars Sales Growth by Geographic Region
II. SENIOR MANAGEMENT
III. FACILITIES AND EMPLOYEES
IV. PRODUCT PORTFOLIO
V. MARKETING TACTICS
VI. SALES AND PROFIT GROWTH
VII. R&D AND NEW PRODUCT DEVELOPMENT
VIII. COLLABORATIVE ARRANGEMENTS
IX. STRATEGIC DIRECTION
LIST OF TABLES
Table 1: Mars Sales and Operating Profit Growth
Table 2: Mars Sales by Major Subsidiary
Table 3: Mars Sales Growth by Subsidiary
Table 4: Mars Sales by Geographic Region
Table 5: Mars Sales Growth by Geographic Region
