Kraft Foods Inc in Hot Drinks (World)

August 2012 | 37 pages | ID: K4BA6D3DFAAEN
Euromonitor International Ltd

Abstracts

With new developments in fresh coffee pods and emerging markets switching to coffee, Kraft is well placed to benefit. However, with key rival Nestlé ploughing ahead and Kraft facing a hugely disruptive company re-organisation, the future may not be without problems. In this profile, Euromonitor International assesses the outlook for Kraft Foods Inc in hot drinks.

Euromonitor International’s Kraft Foods Inc in Hot Drinks (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Hot Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Kraft Foods Inc in Hot Drinks (World)
Euromonitor International
August 2012
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Brand Strategy
Operations
R ecommendations