Key Japanese Companies in Soft Drinks

Date: November 23, 2010
Pages: 52
US$ 2,000.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Armed with a large war chest, major Japanese soft drinks companies Suntory, Asahi, Kirin and Otsuka started their acquisition-led growth strategy in 2008, which is expected to continue in the next few years in order to mitigate their over-reliance on the mature domestic market. While they have collectively changed the competitive landscape in Australasia, backed by a string of acquisitions, they are advised to go beyond Australasia to realise their globalisation ambitions in the medium term.

Euromonitor International's Key Japanese Companies in Soft Drinks global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, Functional Drinks, RTD Coffee, RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Key Japanese Companies in Soft Drinks
Euromonitor International
November 2010
Strategic Evaluation
Competitive Positioning
Market Assessment
Acquisition-led Growth Strategy
Category and Geographic Opportunities
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