Juice Market in India 2014
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Netscribes’ latest market research report titled Juice Market in India 2014 highlights the current status of juice market in India. Fruit beverage can be categorized into juice, drinks and nectar based on the pulp content. Non-packaged fruit juices are already popular in India but recently packaged juice market has witnessed a huge growth. Indians have started preferring juices over carbonated drinks. The main reason may be negative publicity campaign against soft drink manufacturers regarding the ingredients found in their products. People consider packaged fruit juices hygienic as these drinks come in sealed packs. Packaged juices are costlier than non-packaged juices but that is not a major challenge for the juice manufacturers, as disposable income in India is on the rise. The major challenge faced by juice manufacturers in India is the reluctance of the farmers to grow fruits; price volatility of fruits and lack of storage facilities are the main reasons for the same.
The emerging concept of juice bars in India is making juice more popular in India. The ever-growing fitness trend has popularized the concept in India. Every company is trying to introduce new and unique flavors in the market and they are also working on different strategies to make their products more popular. A number of companies are trying to capture the untapped market aimed at children. Rural market in India has a huge growth potential. Few years back there was an absence of branded players in the market but now with more choice Indian consumers have become much more brand conscious. Private label juice brands will have more opportunity as the government has announced FDI in multi-brand retail. Current trends suggest that the domestic players are competing well with the multinational companies. Entry of smaller brands is a very good sign for the overall juice market in India.
Netscribes’ latest market research report titled Juice Market in India 2014 highlights the current status of juice market in India. Fruit beverage can be categorized into juice, drinks and nectar based on the pulp content. Non-packaged fruit juices are already popular in India but recently packaged juice market has witnessed a huge growth. Indians have started preferring juices over carbonated drinks. The main reason may be negative publicity campaign against soft drink manufacturers regarding the ingredients found in their products. People consider packaged fruit juices hygienic as these drinks come in sealed packs. Packaged juices are costlier than non-packaged juices but that is not a major challenge for the juice manufacturers, as disposable income in India is on the rise. The major challenge faced by juice manufacturers in India is the reluctance of the farmers to grow fruits; price volatility of fruits and lack of storage facilities are the main reasons for the same.
The emerging concept of juice bars in India is making juice more popular in India. The ever-growing fitness trend has popularized the concept in India. Every company is trying to introduce new and unique flavors in the market and they are also working on different strategies to make their products more popular. A number of companies are trying to capture the untapped market aimed at children. Rural market in India has a huge growth potential. Few years back there was an absence of branded players in the market but now with more choice Indian consumers have become much more brand conscious. Private label juice brands will have more opportunity as the government has announced FDI in multi-brand retail. Current trends suggest that the domestic players are competing well with the multinational companies. Entry of smaller brands is a very good sign for the overall juice market in India.
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jun 2013 – Nov 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Oct 2013 – March 2014)
Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5: Juice Industry – Introduction
Market Overview
Slide 6-7: Indian Juice Market – Overview, Market Size & Growth - Packaged Juice (2013-2020e), Market Share of Major Players (2012-13), Share of Organized Sector (2012-13), Consumer Buying Behavior (2012-13), Share of India in Global Beverage Consumption (2012-13)
Market Segmentation
Slide 7-8: Indian Fruit Beverage Industry – Market Segmentation, Fruit Beverage Industry Segmentation (2012-13), Fruit Beverages Market
Manufacturing Process
Slide 9-11: Manufacturing Process – Packaged Fruit Juices
EXIM
Slide 12: Import of Fruit Juices – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Import of Other Grapefruit Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 13: Import of Citrus Fruit Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Import of Other Single Citrus Fruit Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 14: Import of Other Pineapple Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Import of Pineapple Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 15: Import of Tomato Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Import of Other Apple Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 16: Import of Apple Juice (Brix Value less 20) – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Import of Other Apple Juice (Brix Value > 20) – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 17: Import of Mango Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2013), Import of Other Pineapple Juice Value >20 – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 18: Import of Juice of Any Other Single Fruit – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2013), Import of Mixtures of Juices – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 19: Export of Fruit Juices – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Export of Other Grapefruit Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 20: Export of Citrus Fruit Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Export of Other Single Citrus Fruit Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2013)
Slide 21: Export of Other Pineapple Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Export of Pineapple Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 22: Export of Tomato Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Export of Other Apple Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 23: Export of Apple Juice (Brix Value less 20) – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Export of Other Apple Juice (Brix Value > 20) – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 24: Export of Mango Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Export of Other Pineapple Juice Value >20 – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 25: Export of Juice of Any Other Single Fruit – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2013), Export of Mixtures of Juices– Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Drivers & Challenges
Slide 26: Drivers and Challenges – Summary
Slide 27-32: Drivers
Slide 33: Challenges
Government Rules & Policies
Slide 34: Government Policies
Trends
Slide 35: Key Trends – Summary
Slide 36-39: Major Trends in the Market
Consumer Insights
Slide 40-45: Consumer Insights on Juice Products
Competitive Landscape
Slide 46: Porter’s Five Forces Analysis
Slide 47: Competitive Benchmarking, Public Trading Comparables
Slide 48-50: Competitive Benchmarking, Key Ratios of Top 3 Companies – Operational Basis (FY 2013)
Slide 51: Competitive Benchmarking, Key Ratios of Top 3 Companies – Financial Basis (FY 2013)
Slide 52-76: Major Public Players
Slide 77-101: Major Private Players
Strategic Recommendation
Slide 102-103: Strategies
Appendix
Slide 104: Key Ratios Description
Slide 105: Sources of Information
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jun 2013 – Nov 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Oct 2013 – March 2014)
Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5: Juice Industry – Introduction
Market Overview
Slide 6-7: Indian Juice Market – Overview, Market Size & Growth - Packaged Juice (2013-2020e), Market Share of Major Players (2012-13), Share of Organized Sector (2012-13), Consumer Buying Behavior (2012-13), Share of India in Global Beverage Consumption (2012-13)
Market Segmentation
Slide 7-8: Indian Fruit Beverage Industry – Market Segmentation, Fruit Beverage Industry Segmentation (2012-13), Fruit Beverages Market
Manufacturing Process
Slide 9-11: Manufacturing Process – Packaged Fruit Juices
EXIM
Slide 12: Import of Fruit Juices – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Import of Other Grapefruit Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 13: Import of Citrus Fruit Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Import of Other Single Citrus Fruit Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 14: Import of Other Pineapple Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Import of Pineapple Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 15: Import of Tomato Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Import of Other Apple Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 16: Import of Apple Juice (Brix Value less 20) – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Import of Other Apple Juice (Brix Value > 20) – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 17: Import of Mango Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2013), Import of Other Pineapple Juice Value >20 – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 18: Import of Juice of Any Other Single Fruit – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2013), Import of Mixtures of Juices – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 19: Export of Fruit Juices – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Export of Other Grapefruit Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 20: Export of Citrus Fruit Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Export of Other Single Citrus Fruit Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2013)
Slide 21: Export of Other Pineapple Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Export of Pineapple Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 22: Export of Tomato Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Export of Other Apple Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 23: Export of Apple Juice (Brix Value less 20) – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Export of Other Apple Juice (Brix Value > 20) – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 24: Export of Mango Juice – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014), Export of Other Pineapple Juice Value >20 – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Slide 25: Export of Juice of Any Other Single Fruit – Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2013), Export of Mixtures of Juices– Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Jun) Volume-Wise; 2010-11 – 2013-14(Apr-Jun)], Major Importing Nations – Value Wise (2014)
Drivers & Challenges
Slide 26: Drivers and Challenges – Summary
Slide 27-32: Drivers
Slide 33: Challenges
Government Rules & Policies
Slide 34: Government Policies
Trends
Slide 35: Key Trends – Summary
Slide 36-39: Major Trends in the Market
Consumer Insights
Slide 40-45: Consumer Insights on Juice Products
Competitive Landscape
Slide 46: Porter’s Five Forces Analysis
Slide 47: Competitive Benchmarking, Public Trading Comparables
Slide 48-50: Competitive Benchmarking, Key Ratios of Top 3 Companies – Operational Basis (FY 2013)
Slide 51: Competitive Benchmarking, Key Ratios of Top 3 Companies – Financial Basis (FY 2013)
Slide 52-76: Major Public Players
Slide 77-101: Major Private Players
Strategic Recommendation
Slide 102-103: Strategies
Appendix
Slide 104: Key Ratios Description
Slide 105: Sources of Information
Market
- Rising disposable income levels coupled with increased health consciousness is driving the juice market in India
- The fruit drinks segment currently accounts for the lion’s share of the market followed by fruit juice and nectars
Drivers & Challenges
Driver
- Increasing level of health consciousness
- Rise in disposable income
- Rising fruit imports in India
Challenges
- Reluctant attitude towards fruit farming
- Unorganized nature of the market
- Fruit Beverages Market
Fruit Drinks
- Happens to be one of the highest selling categories in the Indian juice market
- Products available in this segment comprise almost x1% fruit content
- ‘A’ and ‘B’ are the major products in this category
Juices
- Prepared by mechanically squeezing fruit or vegetable flesh without the application of heat or solvents
- They contain x2% fruit content without any dilution in the form of added flavors
- ‘C’ and ‘D’ primarily dominate this segment
Nectars
- With a fruit content of roughly x3%, Nectar is gradually gaining ground in the overall market
- Nectars mainly contain additives such as sugars/sweeteners and added aromas
- Company A’s ‘Brand X’ is the most popular nectar brand available in the Indian market
