Indian Wine Industry Forecast to 2012

Date: November 22, 2009
Pages: 45
Price:
US$ 800.00
Publisher: RNCOS E-Services Pvt. Ltd.
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Hard Copy Mail Delivery, CD-ROM Mail Delivery
ID: I8B1E6D3E5DEN
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Indian Wine Industry Forecast to 2012
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India has emerged as one of the fastest growing markets for wine on the global map. Despite the country’s vast population of over 1.1 Billion, the consumption of wine remains extremely low. The per capita consumption of wine in the country was estimated at around 9 Milliliters in 2008, indicating huge potential for growth in the coming years.

Various factors such as favorable government policies, increasing disposable income, amplified wine marketing and influence of western culture are helping to drive India’s wine consumption. According to our latest research report, “Indian Wine Industry Forecast to 2012”, wine consumption in India is expected to grow by 25-30% annually between 2009 and 2012.

We have found that various policies by the state level governments are encouraging domestic wine producers to set up their own wineries in the country, giving a boost to the domestic industry. Efforts by the Maharashtra and Karnataka governments remain far-fetched in this regard. However, such measures have raised concerns to WTO which states that India is adopting protectionist policies for its domestic wine industry meanwhile curbing growth of imports.

While local players are including affordable imported wines in their portfolios to attract new consumers, foreign firms are trying hard to expand in the market owing to high rate of tax levied. Our research indicates that the premium wine segment in the country is dominated by imported wines. This is because domestic wines are still unable to demand a high price, largely because of low brand awareness and lack of quality taste. Meanwhile, total consumption is dominated by domestically-produced cheap wine.

“Indian Wine Industry Forecast to 2012” provides extensive research and rational analysis on the wine market in India. Our research gives deep insight into India’s wine consumption in terms of domestically-produced and imported wines, price structure, sales by location, type of wine consumed and a possible regional segmentation. Our research also highlights the market trends and developments that are expected to play key role in the growth of Indian wine market over the forecast period. Besides this, the report provides thorough analysis on the wine production, wine exports and wine imports of the country.
1. ANALYST VIEW

2. INDIAN WINE MARKET - AN OVERVIEW

3. MARKET ATTRACTIONS

3.1 Favorable Demographics
3.2 Changing Consumer Tastes and Preferences
3.3 Growth in Foreign Tourists
3.4 Expansion into Tier I and Tier II Cities
3.5 Foreign Players Eagerly Vying the Market

4. MARKET PERFORMANCE AND FUTURE OUTLOOK

4.1 Consumption
  4.1.1 Imports Vs Domestic Wine
  4.1.2 Price Structure
  4.1.3 Product Segmentation
  4.1.4 Distribution Channels
  4.1.5 Regional Segmentation
4.2 Production
  4.2.1 Government Support
  4.2.2 Major Wine Producing Areas
  4.2.3 Leading Wineries
  4.2.4 Key Players
4.3 Imports
  4.3.1 Types of Wine
  4.3.2 Major Import Destinations
  4.3.3 Key Importers
4.4 Exports
  4.4.1 Types of Wine
  4.4.2 Major Export Destinations

5. GOVERNMENT POLICIES AND REGULATIONS

6. ROADBLOCKS

LIST OF FIGURES:

Figure 4-1: Wine Consumption (Million 9-Liter Cases), 2009-2012
Figure 4-2: Wine Consumption (Million US$), 2009-2012
Figure 4-3: Domestic and Imported Wine Consumption (Million 9-Liter Cases), 2009 & 2012
Figure 4-4: Domestic and Imported Wine Consumption by Price Structure (‘000 9-Liter Cases), 2008
Figure 4-5: Wine Consumption by Color Mix (%), 2008
Figure 4-6: Wine Market by Distribution Channel (%), 2008
Figure 4-7: Wine Imports by Type (%), 2008-09
Figure 4-8: Wine Exports by Type (%), 2008-09

LIST OF TABLES:

Table 4-1: List of Leading Wineries
Table 4-2: Wine Imports by Country (‘000 Rs), 2007-08 & 2008-09
Table 4-3: Sales of Imported Wine by Leading Companies (‘000 9-Liter Cases), 2008-09
Table 4-4: Wine Exports by Country (‘000 Rs), 2007-08 & 2008-09
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