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Indian Wine Industry Analysis

January 2012 | 85 pages | ID: IAA0C2209DBEN
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India has emerged as a country which has an immense potential for the wine industry at the global front. Despite having a vast population of around 1.2 Billion, the consumption of wine in India remains comparatively low as against other Asian countries. The low per capita consumption level of wine indicates a huge untapped market with an immense growth potential. Changing lifestyle and drinking habits are expected to give a push to the Indian wine industry.

According to our latest research report “Indian Wine Industry Analysis”, the wine consumption volume in India is expected to grow at a CAGR of around 25% during 2011-2014. The major factors responsible for the Indian wine market’s growth are increasing disposable income, wine tourism, wine clubs & festivals and growing preference of women for wine.

Our research indicates that the premium wine segment is dominated by imported wine which is heavily priced due to high custom duties and import tariffs. However, domestic wine still holds the majority share in the total consumption as it is affordable. With a view to catering to the growing demand for foreign wines and attracting new customers, local players are including affordable imported wines in their portfolios.

Presenting an insight into India’s wine consumption in terms of domestically and imported wines, price structure, product segmentation, and major wine consuming areas, the study also discusses wine production in context of major wine producing areas, leading wineries in India, wine imports and exports.

Our report finds and analyzes the factors which are critical to the success of the Indian wine industry. Profiles of key players in the wine market have also been included in it. It throws light on the emerging industry trends, and finds out which are the market constraints and how do they affect the market performance. The forecasts for wine consumption and overall market provided in the research would help clients understand the Indian wine industry and its prospects.
1. ANALYST VIEW

2. RESEARCH METHODOLOGY

3. INDIAN WINE MARKET - AN OVERVIEW

4. MARKET PERFORMANCE AND FUTURE OUTLOOK

4.1 Production
  4.1.1 Major Wine Producing Areas
  4.1.2 Leading Wineries
4.2 Consumption
  4.2.1 Product Segmentation
  4.2.2 Imports vs Domestic Wine
  4.2.3 Regional Segmentation
  4.2.4 Price Structure
4.3 Distribution Channels
4.4 Imports
  4.4.1 Wine Type
  4.4.2 Major Import Destinations
  4.4.3 Key Importers
4.5 Exports
  4.5.1 Wine Type
  4.5.2 Major Export Destinations

5. MARKET ATTRACTIONS

5.1 Favorable Outlook for Wine Industry
5.2 Wine Tourism: Attracting Wine Lovers to Vineyards
5.3 Wine Clubs and Festivals: Unconventional Promotional Strategies
5.4 Rising Preference of Women for Wine
5.5 Government Assistance to Wineries: Boosting Wine Industry
5.6 Wine Companies Expanding to Tier II & III Cities

6. MARKET CONSTRAINTS

6.1 High Duties Blocking Road for Imported Wines
6.2 Beer and Spirits: Biggest Competitors

7. CONSUMER BEHAVIOR

7.1 Age Group
7.2 Regional Distribution
7.3 Gender Segmentation
7.4 Changing Tastes and Preferences

8. REGULATORY ENVIRONMENT AND TAXES BY STATE

9. IMPORT PROCEDURES IN INDIA

9.1 Import Documents
9.2 Customs
9.3 Inter State or Intra State Movement of Imported Wines
9.4 Import Policy and Regulations
9.5 Tax and Duty Structure

10. KEY PLAYERS

10.1 Indage Vintners Limited
10.2 Sula Vineyards
10.3 Grover Vineyards
10.4 Chateau d‘Ori

LIST OF FIGURES

Figure 3-1: Wine Market (Billion INR), 2009-2014
Figure 4-1: Wine Production (Million Liter), 2007-2011
Figure 4-2: Per Capita Wine Consumption by Country (Liter), 2008
Figure 4-3: Wine Consumption (Million Liter), 2009-2014
Figure 4-4: Share of Wine Consumption by Type (2010)
Figure 4-5: Domestic and Imported Wine Consumption (Million Liter), 2009 & 2014
Figure 4-6: Share of States in Wine Consumption
Figure 4-7: Domestic and Imported Wine Consumption by Price Structure (Million Liter), 2011
Figure 4-8: Wine Market by Distribution Channel (%), 2010
Figure 4-9: Wine Imports (Million INR), 2008-09 to 2010-11
Figure 4-10: Wine Imports by Type (%), 2010-11
Figure 4-11: Wine Imports by Country (%), 2010-11
Figure 4-12: Wine Exports (Million INR) 2008-09 to 2010-11
Figure 4-13: Wine Exports by Country (%), 2010-11
Figure 7-1: Population by Age Group (%), 2011
Figure 7-2: Population by Rural/Urban Divide (%), 2011
Figure 7-3: Wine Consumption Place (%)
Figure 7-4: Key Home Consumption Occasions (%)
Figure 7-5: Key Out of Home Consumption Occasions (%)

LIST OF TABLES

Table 4-1: Types of Wine Grapes by Red and White Wine
Table 4-2: List of Leading Wineries
Table 4-3: Fresh Grapes Wine Imports by Country (‘000 INR), 2009-10 & 2010-11
Table 4-4: Sparkling Wine Imports by Country (‘000 INR), 2009-10 & 2010-11
Table 4-5: Other Grapes Wine Imports by Country (‘000 INR), 2009-10 & 2010-11
Table 4-6: Sales of Imported Wine by Leading Companies (‘000 9-Liter Cases), 2008-09
Table 4-7: Fresh Grapes Wine Exports by Country (‘000 INR), 2009-10 & 2010-11
Table 4-8: Sparkling Wine Exports by Country (‘000 INR), 2009-10 & 2010-11
Table 4-9: Other Grape Wine Exports by Country (‘000 INR), 2009-10 & 2010-11
Table 5-1: Economic Overview (2009-2014)
Table 5-2: Wine Clubs in India
Table 7-1: Population aspect for Wine Consumption


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