Indian Non-Alcoholic Drinks Forecast to 2012

Date: August 22, 2009
Pages: 45
Price:
US$ 500.00
Publisher: RNCOS E-Services Pvt. Ltd.
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Hard Copy Mail Delivery, CD-ROM Mail Delivery
ID: I00353DF6E2EN
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Indian Non-Alcoholic Drinks Forecast to 2012
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India has witnessed radical shift in consumption of non-alcoholic drinks over the recent past. Fast expanding middle class population that is currently around 350 Million, increased urbanization and rising disposable income are some of the major reasons contributing to this change. Besides this, growing health consciousness among India’s young population has brought about a revolution in the Indian non-alcoholic drinks market. It has been seen that cola sales have fallen dramatically due to rising health concerns and this seems to have benefited the country’s non-carbonated drinks market such as energy drinks and juices.

According to our recent report “Indian Non-Alcoholic Drinks Forecast to 2012”, the Indian non-alcoholic drinks market was estimated at around Rs. 216 Billion in 2008 and is forecasted to grow at a CAGR of around 15% during 2009-2012. The report covers various factors driving the growth of non-alcoholic drinks market in India.

The segment level analysis shows that the highest growth will be seen in the fruit/vegetable juice market, which is forecasted to growth at a CAGR of around 30% in value terms during 2009-2012. It will be closely followed by the energy drinks segment at a CAGR of around 29% during the same period. There is a greater awareness of the ‘functional’ benefits of health beverages and a greater willingness to pay a premium for such beverages. With these strong drivers of growth, it is not surprising that the beverage industry in India has begun responding with products that are marketed clearly on a health and wellness platform.

“Indian Non-Alcoholic Drinks Forecast to 2012” provides detailed study on the non-alcoholic drinks market in the country. For the purpose of this report, non-alcoholic drinks are classified into carbonated and non-carbonated drinks. These include energy drinks, fruit/vegetable drinks, bottled water, tea, coffee and carbonated drinks. Each of the segments has been thoroughly analyzed from the point of view of current market performance and the future outlook to 2012. Various factors supporting the future growth and expansion have been extensively covered in the report.
1. ANALYST VIEW

2. RESEARCH METHODOLOGY

3. INDIAN NON-ALCOHOLIC DRINKS MARKET - AN OVERVIEW

4. KEY MARKET ATTRACTIONS

4.1 Economic Growth
4.2 Favorable Demographics
4.3 Increasing Health and Fitness Awareness
4.4 Product Innovation

5. MARKET SEGMENTATION

5.1 Energy Drinks
  5.1.1 Overview
  5.1.2 Current Performance
  5.1.3 Future Outlook
5.2 Fruit/Vegetable Juices
  5.2.1 Overview
  5.2.2 Current Performance
  5.2.3 Future Outlook
5.3 Bottled Water
  5.3.1 Overview
  5.3.2 Current Performance
  5.3.3 Future Outlook
5.4 Tea
  5.4.1 Overview
  5.4.2 Current Performance
  5.4.3 Future Otlook
5.5 Coffee
  5.5.1 Overview
  5.5.2 Current Performance
  5.5.3 Future Outlook
5.6 Carbonated Drinks
  5.6.1 Current Market Overview
  5.6.2 Future Outlook

6. GROWTH INHIBITORS

LIST OF FIGURES:

Figure 3-1: Non-Alcoholic Drinks Market (Billion Rs), 2007 & 2008
Figure 3-2: Breakup of Non-Alcoholic Drinks Market (%), 2008
Figure 3-3: Forecast for Non-Alcoholic Drinks Market (Billion Rs), 2009-2012
Figure 3-4: Forecast for Breakup of Non-Alcoholic Drinks Market (%), 2012
Figure 4-1: Comparison of Real GDP Growth Rate with Key Asian Countries (%), 2008
Figure 4-2: Population in Age Group 15-64 Years (Million), 2002-2008
Figure 4-3: Per Head Disposable Income (US$), 2002-2008
Figure 5-1: Energy Drinks Market (Million Rs), 2007 & 2008
Figure 5-2: Forecast for Energy Drinks Market (Million Rs), 2009-2012
Figure 5-3: Fruit/Vegetable based Juice Market (Million Liter), 2005-2008
Figure 5-4: Fruit/Vegetable based Juice Market (Million US$), 2005-2008
Figure 5-5: Fruit/Vegetable based Juice Market Segmentation (2005)
Figure 5-6: Fruit/Vegetable based Juice Market Segmentation (2008)
Figure 5-7: Forecast for Fruit/Vegetable based Juice Market (Million Liter), 2009-2012
Figure 5-8: Forecast for Fruit/Vegetable based Juice Market (Million US$), 2009-2012
Figure 5-9: Bottled Water Sales (Million Liter), 2002-2008
Figure 5-10: Bottled Water Sales (Million US$), 2002-2008
Figure 5-11: Forecast for Bottled Water Sales (Million Liter), 2009-2012
Figure 5-12: Forecast for Bottled Water Sales (Million US$), 2009-2012
Figure 5-13: Tea Consumption (Million Kg), 2004-2008
Figure 5-14: Per Capita Tea Consumption (Gram), 2004-2008
Figure 5-15: Forecast for Tea Consumption (Million Kg), 2009-2012
Figure 5-16: Forecast for Per Capita Tea Consumption (Gram), 2009-2012
Figure 5-17: Coffee Consumption (Metric Tons), 2004-2008
Figure 5-18: Coffee Consumption (Billion Rs), 2007 & 2008
Figure 5-19: Forecast for Coffee Consumption (Metric Tons), 2009-2012
Figure 5-20: Forecast for Coffee Consumption (Billion Rs), 2009-2012
Figure 5-21: Forecast for Carbonated Drinks Market (Billion Rs), 2009-2012
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