Indian Alcoholic Beverages Market Outlook to 2015 - Evolving Consumer Preference and Government Regulations

Date: October 22, 2011
Pages: 119
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US$ 770.00
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Publisher: Ken Research Private Ltd
Report type: Strategic Report
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ID: IEBB0F34DE3EN
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Indian Alcoholic Beverages Market Outlook to 2015 - Evolving Consumer Preference and Government Regulations
Executive Summary

The report titled “Indian Alcoholic Beverages Market Outlook to 2015 – Evolving Consumer Preference and Government Regulations” provides a comprehensive analysis on Indian alcoholic beverages market. The report discusses in details various aspects such as market size of Country liquor, beer, IMFL (whisky, rum, brandy, vodka, gin) and Wine on the basis of consumption, per capita consumption, market segmentation, competitive landscape and company profiles of the major players operating in the country. The report also entails the SWOT analysis of alcoholic beverage market in India.

The future projections are presented for the base case, conservative case and aggressive case scenario providing an insight on the prospects in the Indian alcoholic beverages industry.

India is considered as a lucrative unexplored destination for alcoholic drinks market by several international companies operating in saturated alcoholic beverages markets of Europe and the US. India’s alcoholic beverage market has grown steadily in the last 5 years. The industry reached the 500 million cases consumption mark in FY’2007 and ~ million cases consumption mark in FY’2009, showcasing a rapid growth. From a 430.3 million cases market in FY’2005, the market has clocked a consumption of ~ million cases in FY’2010, registering a CAGR of ~%.

Country Liquor has the highest market share in India making currently the most consumed alcoholic beverage in India and has a commanding presence in the northern states of India. Though in the short run, country liquor is still expected to have the major market share, in the long run, their market share will decrease to ~% by FY’2015 and will be overtaken by the IMFL segment. The segment is expected to sustain the market leadership to a longer period only to some extent by increasing quality, proper branding and promotions.

Beer is a rapidly expanding segment in the Indian Alcoholic Beverages industry. It is the third largest market and second fastest growing market in the Indian alcoholic beverages industry. Beer market has been segmented into strong beer and mild beer on the basis of their alcohol content. Strong beer which has alcohol content more than 5%, dominates the Indian market accounting for ~% of the total beer consumed in India, stating its popularity and preference.

IMFL is the second largest segment in the Indian alcoholic beverage industry. This market has been further bifurcated into Whisky, Rum, Brandy, Vodka and Gin. This industry is growing at a steady pace and had a consumption volume of around ~ million cases in FY’2010 from a consumption of around 135 million cases in FY’2005.This industry has grown at an overall steady pace triggered by increasing population and disposable income, and also the fact that it is increasingly gaining social acceptance.

Vodka is the fastest growing IMFL segment in India. Its growth is rapidly increasing due to increase in pubs, hotels, restaurants, evolving nightlife and consumer preferences. It has grown over the past 5 years at a CAGR of 44.4%.

Wine industry in India is just in its birth stage Wine is the fastest growing segment in the Indian Alcoholic Beverages industry. Indian wine industry is estimated to reach a consumption of ~ million cases consumption by FY’2015 by growing at a CAGR of ~% under the base case scenario.

Key Topics Covered in the Report:
  • The market size of Indian alcoholic beverage industry and its segments including country liquor, IMFL (Whisky, Rum, Vodka, Brandy and Gin), beer and wine on the basis of consumption and per capita consumption
  • Government regulations affecting the alcoholic beverage and its segments
  • Market segmentation of the Indian alcoholic drinks industry and its segments
  • Recent trends and developments in the industry and in its segments
  • Competitive landscape of the various players operating in the country in beer, wine and IMFL market
  • Company profiles of leading players in IMFL, beer and wine market
  • Future outlook on the basis of assumed scenarios i.e. base case, worst case and aggressive case on alcoholic beverages, wine, beer, IMFL (Whisky, Rum, Vodka, Brandy and Gin) and country liquor consumption and per capita consumption in India, from 2011-2015
  • SWOT analysis of the Indian alcoholic beverage industry

1. INDIAN ALCOHOLIC BEVERAGES MARKET INTRODUCTION

2. INDIAN ALCOHOLIC BEVERAGES MARKET SIZE, FY’2005 – FY’2010

3. INDIAN ALCOHOLIC BEVERAGE GOVERNMENT LICENSING AND REGULATIONS

4. INDIAN ALCOHOLIC BEVERAGE MARKET SEGMENTATION BY PRODUCT, FY’2005 – FY’2010

5. INDIAN COUNTRY LIQUOR INDUSTRY MARKET INTRODUCTION

5.1. Indian Country Liquor Market Size, FY’2005-FY’2010
5.2. Indian Country Liquor Market Trends and Developments
5.3. Indian Country Liquor Future Outlook
  5.3.1. Cause and Effect Relationship between Dependent and independent factors prevailing in Indian Country Liquor Industry
  5.3.2. Indian Country Liquor Industry Projections, FY’2011 – FY’2015

6. INDIAN BEER INDUSTRY MARKET INTRODUCTION

6.1. Indian Beer Industry Market Size, FY’2005-FY’2010
6.2. Indian Beer Industry Market Segmentation
  6.2.1. By Alcohol Content, FY’2010
  6.2.2. By Brews, FY’2010
6.3. Indian Beer Industry Trends and Developments
6.4. Indian Beer Industry Competitive Landscape
6.5. Beer Company Profiles
  6.5.1. United Breweries Ltd (UBL)
Company Overview
Business Strategies
Financial Performance
  6.5.2. Sab Miller
Company Overview
Business Strategies
Financial Performance
  6.5.3. Mohan Meakins
Company Overview
6.6. Indian Beer Market Future Outlook
  6.6.1. Cause and Effect Relationship between dependent and independent factors prevailing in Indian Beer Industry
  6.6.2. Indian Beer Industry Projections, FY’2011 – FY’2015

7. INDIAN MADE FOREIGN LIQUOR (IMFL) INDUSTRY MARKET INTRODUCTION

7.1. IMFL Market Size, FY’2005-FY’2010
7.2. IMFL Market Segmentation, FY’2010 – FY’2015
  7.2.1. Indian Whisky Market Size, FY’2005-FY’2010
  7.2.2. Indian Brandy Market Size, FY’2005-FY’2010
  7.2.3. Indian Rum Market Size, FY’2005-FY’2010
  7.2.4. Indian Vodka Market Size, FY’2005-FY’2010
  7.2.5. Indian Gin Market Size, FY’2005-FY’2010
  7.2.6. IMFL Industry Trends and Developments
7.3. IMFL Market Competitive Landscape
7.4. IMFL Company Profiles
  7.4.1. United Spirits Ltd (USL)
Business Strategies
Financial performance
  7.4.2. Pernod Ricard (India)
Company Overview
Business Strategies
  7.4.3. Radico Khaitan
Company overview
Business Strategy
Financial Performance
  7.4.4. Allied Blenders & Distillers (ABD)
Company Overview
Business Strategies
Financial Performance
7.5. IMFL Market Future Outlook
  7.5.1. Cause and Effect Relationship between dependent and independent factors prevailing in IMFL Industry
  7.5.2. IMFL Industry Projections, FY’2011 – FY’2015
    7.5.2.1. Whisky Industry Projections, FY’2011 – FY’2015
    7.5.2.2. Brandy Industry Projections, FY’2011 – FY’2015
    7.5.2.3. Rum Industry Projections, FY’2011 – FY’2015
    7.5.2.4. Vodka Industry Projections, FY’2011 – FY’2015
    7.5.2.5. Gin Industry Projections, FY’2011 – FY’2015

8. INDIAN WINE INDUSTRY MARKET INTRODUCTION

8.1. Indian Wine Market Size, FY’2005-FY’2010
8.2. Indian Wine Market Segmentation
  8.2.1. By Product, FY’2010
  8.2.2 By Place, FY’2010
  8.2.3 By Type of trade, FY’2010
8.3. Indian Wine Industry Trends and Developments
8.4. Indian Wine Market Competitive Landscape
8.5. Indian Wine Market Future Outlook
  8.6.1. Cause and Effect Relationship between dependent and independent factors prevailing in Indian Wine Industry
  8.6.2. Indian Wine Industry Projections, FY’2011 – FY’2015

9. INDIAN ALCOHOLIC BEVERAGES INDUSTRY TRENDS AND DEVELOPMENTS

10. INDIAN ALCOHOLIC BEVERAGE INDUSTRY SWOT ANALYSIS

Strengths
Weakenesses
Opportunities
Threats

11. INDIAN ALCOHOLIC BEVERAGES MARKET FUTURE OUTLOOK

11.1. Indian Alcoholic Beverages Industry Projections, FY’2011 – FY’2015

12. INDIA MACRO ECONOMIC INDICATORS: CURRENT AND PROJECTIONS

12.1. Population of 20 years and above, 2005-2015
12.2. Consumer Expenditure on Food, Beverage and Tobacco, 2007-2015

13. APPENDIX

13.1. Market Definition
13.2. Abbreviations
13.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Scenario Analysis
Final Conclusion
13.4. Disclaimer

LIST OF FIGURES

Figure 1: Indian Alcoholic Beverages Market Consumption in Million Cases and Consumption per Capita in Litres, FY’2005-FY’2010
Figure 2: Indian Alcoholic Beverage Market Segmentation by Product on the basis of Consumption, in Percentage, FY’2005-FY’2010
Figure 3: Indian Country Liquor Market Consumption in Million Cases and Consumption per Capita in Litres, FY’2005-FY’2010
Figure 4: Indian Country Liquor Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015
Figure 5: Indian Country Liquor Industry Projections in terms of Consumption per Capita in Litres, FY’2011-FY’2015
Figure 6: Indian Beer Industry Market Consumption in Million Cases and Consumption per Capita in Litres, FY’2005 - FY’2010
Figure 7: Indian Beer Industry Segmentation by Product on the basis of Alcohol Content in Percentage, FY’2010
Figure 8: Indian Beer Industry Segmentation by Type of Brews, in Percentage, FY’2005-FY’2010
Figure 9: Beer Consumption Trends by Gender in Percentage, FY’2010
Figure 10: Beer Consumption Trends among Urban and Rural Population in Percentage, FY’2010
Figure 11: Beer Consumption Trends by Age Group in Percentage, FY’2010
Figure 12: Indian Beer Companies’ Market Share in Percentage, FY’2010
Figure 13: Indian Beer Companies’ Sales in Million Cases, FY’2010
Figure 14: United Breweries’ Beer Sales Volume in Million Cases and Sales Value in USD Million, FY’2006 –FY’2011
Figure 15: United Breweries’ Major Brands (Kingfisher Strong and Premium) Sales in Million Cases, FY’2006-FY’2010
Figure 16: SABMiller’s Beer volume Sales in Million Cases, Value sales in USD million, FY’2006 –FY’2011
Figure 17: Indian Beer Industry Market Projections in terms of Consumption in Million Cases, FY’2011-FY’2015
Figure 18: Indian Beer Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015
Figure 19: Indian Beer Industry Projections in terms of Consumption per Capita in Litres, FY’2011-FY’2015
Figure 20: IMFL Market Consumption in Million Cases and Consumption per Capita in Litres, FY’2005-FY’2010
Figure 21: IMFL Market Segmentation by Product on the basis of Consumption in Percentage, FY’2005-FY’2010
Figure 22: Whisky Market Consumption in Million Cases and Consumption per Capita in Litres, FY’2005-FY’2010
Figure 23: Indian Whisky Market Share of Major Brands, in Percentage, FY’2011
Figure 24: Brandy Market Consumption in Million Cases and Consumption per Capita in Litres, FY’2005-FY’2010
Figure 25: Brandy Consumption Market Segmentation by Location in Percentage, FY’2010
Figure 26: Indian Brandy Market Share of Major Brands, in Percentage, FY’2010
Figure 27: Rum Market Consumption in Million Cases and Consumption per Capita in Litres, FY’2005-FY’2010
Figure 28: Indian Vodka Market Consumption in Million Cases and Consumption per Capita in Milliliters, FY’2005-FY’2010
Figure 29: Indian Gin Market Consumption in Million Cases and Consumption per Capita in Milliliters, FY’2005-FY’2010
Figure 30: IMFL Companies’ Market Share in Percentage, FY’2010
Figure 31: United Spirits Ltd’s Sales in Million Cases, FY’2006 –FY’2011
Figure 32: Radico Khaitan’s Sales in Volume in Million Cases and in Value in USD Million, FY’2009- FY’2011
Figure 33: Allied Blenders & Distillers’ IMFL Sales in Million Cases, FY’2007 –FY’2011
Figure 34: IMFL Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015
Figure 35: IMFL Industry Projections in terms of Consumption per Capita in Litres, FY’2011-FY’2015
Figure 36: Whisky Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015
Figure 37: Whisky Industry Projections in terms of Consumption per Capita in Litres, FY’2011-FY’2015
Figure 38: Brandy Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015
Figure 39: Brandy Industry Projections in terms of Consumption per Capita in Litres, FY’2011-FY’2015
Figure 40: Rum Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015
Figure 41: Rum Industry Projections in terms of Consumption per Capita in Litres, FY’2011-FY’2015
Figure 42: Vodka Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015
Figure 43: Vodka Industry Projections in terms of Consumption per Capita in Milliliters, FY’2011-FY’2015
Figure 44: Gin Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015
Figure 45: Gin Industry Projections in terms of Consumption per Capita in Milliliters, FY’2011-FY’2015
Figure 46: Indian Wine Market Consumption in Million Cases, and Consumption per Capita in Milliliters, FY’2005-FY’2010
Figure 47: Indian Wine Industry Market Consumption by Product Type in Percentage, FY’2010
Figure 48: Indian Wine Market Consumption by Place, in Percentage, FY’2010
Figure 49: Indian Wine Sales by Type of Trade, in Percentage, FY’2010
Figure 50: Wines Manufacturing Companies’ Market Share in India in Percentage, FY’2010
Figure 51: Indian Wine Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015
Figure 52: Indian Wine Industry Projections in terms of Consumption per Capita in Milliliters, FY’2011-FY’2015
Figure 53: Indian Alcoholic Beverages Market Future Projections in terms of Consumption in Million Cases, FY’2011-FY’2015
Figure 54: Indian Alcohol Beverage Industry Projections in terms of Consumption per Capita in Litres, FY’2011-FY’2015
Figure 55: Population of 20 years and above in Million, 2005-2015
Figure 56: Consumer Expenditure on Food, Beverage and Tobacco in USD Million, 2007-2015

LIST OF TABLES

Table 1: Indian Governments’ Alcoholic Beverages Regulations Present Scenario and Impact
Table 2: Cause and Effect Relationship Analysis between Industry Factors and Expected Country Liquor Market Prospects
Table 3: Indian Country Liquor Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015
Table 4: United Breweries’ Major Brands and their Performance
Table 5: SABMiller’s Major Brands and their Performance
Table 6: Mohan Meakins’ Major brands in Each Segment
Table 7: Cause and Effect Relationship Analysis between Industry Factors and Expected Beer Market Prospects
Table 8: Indian Whisky Market Sales of Major Brands, in Million Cases, FY’2011
Table 9: IMFL Companies’ Sales in Million Cases, FY’2010
Table 10: USL Key Brands Sales for Whisky Segment in Million Cases, CY’2006-CY’2010
Table 11: USL Key Brands Sales for Brandy Segment in Million Cases, CY’2006-CY’2010
Table 12: USL Key Brands Sales for Rum Segment in Million Cases, CY’2006-CY’2010
Table 13: USL Key Brands Sales for Gin Segment in Million Cases, CY’2006-CY’2010
Table 14: USL Key Brands Sales for Vodka Segment in Million Cases, CY’2006-CY’2010
Table 15: USL’s Key Brands and their Performance Indicators
Table 16: Pernod Ricard’s Key Brands and their Performance Indicators
Table 17: Radico Khaitan’s Key Brands and their Performance Indicators
Table 18: Allied Blenders & Distillers’ Key Brands and Performance Indicators
Table 19: Cause and Effect Relationship Analysis between Industry Factors and Expected IMFL industry Prospects
Table 20: IMFL Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015
Table 21: Whisky Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015
Table 22: Brandy Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015
Table 23: Rum Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015
Table 24: Vodka Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015
Table 25: Wines Manufacturing Companies’ Sales in India in Million Cases, FY’2010
Table 26: Competitive Landscape of Major Players in the Indian Wine Industry
Table 27: Cause and Effect Relationship Analysis between Industry Factors and Expected Wine Market Prospects
Table 28: Indian Wine Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015
Table 29: Indian Alcoholic Beverages Market Future Projections in terms of Consumption in Million Cases, FY’2011-FY’2015
Table 30: Correlation Matrix
Table 31: Regression Coefficients Output
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